Salesfire & 304 Clothing

Increasing average order value whilst enhancing the customer journey


increase in sales


Return on Investment


were influenced to re-enter the sales pipeline


orders influenced by Salesfire

Introducing, 304 Clothing

304 Clothing is a UK based brand that takes influence from American streetwear and British Heritage to create an unmistakable line of clothing. The brand has evolved, going from a small side business, to a successful eCommerce company. 304 Clothing offer a range of men’s and women’s streetwear, focussing on wardrobe staples along with on-trend products, making them a versatile lifestyle brand.


304 Clothing came to Salesfire with a great, established website and a goal of increasing their conversion rate. They were noticing people abandoning their basket at the checkout pages and wanted to prevent this from happening and create a lasting solution.

304 Clothing CRO Case Study

Implementing Salesfire

Salesfire’s enhanced the communication with 304 Clothing customers, creating a purposeful journey on site, improving the chances of a successful purchase. Salesfire’s behavioural Overlays are used to inspire customers to continue their journey and increase their average basket value.


304 Clothing’s goals were to re-engage customers and increase their average order value. Salesfire established behavioural Overlays on their basket and checkout pages, offering a promotion if someone showed intent to exit. These Overlays influenced 18% of 304 Clothing’s orders, a huge increase from such a simple solution.

304 Clothing Case Study

Implementing Salesfire

Focusing on ‘Free Delivery’ over a certain value incentive, Salesfire were able to implement conditions based on the dynamic basket value. These conditions instigate Overlays, encouraging customers to make up their order to the free delivery threshold, adding more items to their basket, and increasing the average order value.


304 Clothing also wanted to increase their email subscriber database and social following. An Overlay was implemented, offering an incentive for customers to sign up for the newsletter.

"Overlays bring clarity to our website, helping to increase average order value & reduce basket abandonment. We have seen unbelievable ROI & received expert advice from our Salesfire account manager."