Salesfire & Leader Doors

Improving product discovery and recovering lost sales.


Salesfire's total impact on revenue


Increase in AOV from Search


Reduction in bounce rate from PPC traffic


Increase in email revenue from Email Sequences

Introducing, Leader Doors

Established in the early 2000s, Leader Doors has fast become one of the UK's largest online door retailers.


Their site offers a wide range of doors to suit every taste and budget. As a brand, they are committed to providing an easy and stress-free buying process for customers during their home improvement projects.


The challenge

Leader Doors opened a discussion with Salesfire, looking to enhance on-site conversions, improve product discovery, and recover lost sales.


In a highly competitive eCommerce landscape, Leader Doors sought to enhance its online conversion strategy, engage customers effectively, and foster long-term loyalty. To assist with these goals, we seamlessly integrated our suite of innovative tools and strategies to transform Leader Doors’ eCommerce presence.


By leveraging Salesfire’s expertise, Leader Doors not only achieved impressive results but also positioned itself as an industry leader and set new benchmarks.

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The solution

Overlays for quicker conversions

Salesfire introduced strategic Overlays displaying key messaging to prompt quicker on-site conversions, target specific sources of traffic and capture data for their customer subscriber list. Overlays enhanced their customer journey experience while increasing the likelihood of conversions.


Site search and product recommendations for product discovery

Implementing Salesfire’s advanced Search and Recommendations solutions, Leader Doors empowered its customers with a seamless browsing experience. The intuitive Search functionality and personalised Recommendations significantly improved product discovery, leading to higher customer satisfaction and increased sales.

Visually Similar solution for enhanced engagement

Leader Doors leveraged Salesfire’s Visually Similar solution, enabling customers to discover products visually related to their preferences. This engaging feature not only enhanced user interaction but also facilitated effortless exploration of complementary products, driving upsells and cross-sells.

Email Sequences to recover lost sales

Salesfire’s Email Sequences played a pivotal role in recovering lost sales. By targeting abandoning shoppers with personalised emails, Leader Doors successfully re-engaged visitors, encouraging them to complete their purchases. Additionally, post-purchase email sequences nurtured customer relationships, increasing the likelihood of repeat business and brand loyalty.

Salesfire’s Managed Service

Leader Doors opted for Salesfire’s managed service, gaining unparalleled support, expertise, and a collaborative partnership. Salesfire became an extension of their team, providing proactive insights and ongoing optimisation, ensuring Leader Doors stayed ahead of the curve in the ever-evolving digital landscape.

SMS to enhance retargeting campaigns

Leader Doors sought to expand its customer base and enhance retargeting efforts, prompting Salesfire to implement a comprehensive SMS automation strategy. Utilising data capture technology, we gathered both email addresses and phone numbers, paving the way for highly effective retargeting campaigns.


This strategic approach not only increased Leader Doors' customer base but also maximised its ability to reconnect with potential customers through personalised SMS retargeting campaigns, driving higher conversions and fostering long-term customer relationships.

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Results achieved

Through Salesfire’s strategic solutions, Leader Doors achieved remarkable outcomes:


  • Salesfire's total impact on revenue: 7.6%
  • 27% increase in AOV from Search 
  • 8.05% reduction in bounce rate from PPC traffic 
  • 9.2% increase in email revenue from Email Sequences 
  • 22% conversion rate through SMS
  • 37% AOV uplift via SMS

Expert support and collaboration

Salesfire’s managed service not only provided technical expertise but also ensured continuous collaboration. This partnership allowed Leader Doors to navigate challenges effectively and implement data-driven strategies for sustainable growth.

“Salesfire's cutting-edge technology has been a game-changer for Leader Online, propelling our online business to new heights. Their suite of on-site solutions seamlessly guides our surging traffic to the right destinations, resulting in remarkable conversion rate growth. The integration process was a breeze, requiring minimal involvement on our end, thanks to the expert hands-on approach of Salesfire's team."


Gary Murray, Head of eCommerce & Marketing, Leader Online Limited

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