Our websites ( and or use cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

What are cookies?

Cookies are small pieces of information, normally consisting of letters and numbers that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online service providers in order, for example, to make their websites or services work, or work more efficiently, as well as to provide reporting information when you return to a website.


Cookies set by the website owner are called “first-party cookies”. Cookies set by parties other than the website owner are “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). When the browser or other software fetches these elements from the other sites, they can set cookies as well.

What are the types of cookies we use?

  • Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.


  • Analytical / performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.


  • Functionality cookies: These are used to recognise you when you return to our website. This enables us to remember your preferences.


  • Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Third Party Cookies

The information set out below relates to the cookies that we set on our website. In addition to these cookies, our website also uses third party cookies which are set by a domain other than our website. Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. If you require further information about what those Third Party cookies are or how they are used, you should contact those providers directly.

salesfire_session Necessary 2 weeks This is the session cookie that allows you to remain logged in.
Hubspotutk Statistical 1 year This is used for Hubspot form tracking.
AWSALB* Functional 2 weeks These are used by AWS load balancer.
LinkedIn (Various) Statistical & Marketing Up to 30 days These are used by LinkedIn.
Google Analytics (Various) Statistical & Marketing Up to 2 years These are used by Google Analytics.
Hubspot (Various) Statistical & Marketing Session These are used by Hubspot.

Cookies served by the Salesfire tools

sf_id Statistical 1 year This is Salesfire's visitor identifier, this is used for statistics within the dashboard.
sf_geo Functional 1 hour This is the country code of the visitor, this allows our tools to display based on the visitors country.
sf_* Functional Up to 30 days All other Salesfire cookies are used in the function of Salesfire's tools. These are none visitor specific and simply allow the tools to function according to settings within the dashboard.

Data Processing

Salesfire is the Data Processor, and the lawful basis is determined by our Client (which will be a website you have visited, purchased services from or registered with for marketing communications) and on whose behalf we are processing the data. Please contact our Client if you would like more information about your personal data.


  • AWS (Amazon Web Services)
  • Sendgrid
  • Hubspot
  • LinkedIn
  • Google
  • Xero
  • Stripe
  • Paypal
  • Go Cardless
  • Meta (Facebook)

How do I block cookies?

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. For more information on how to control cookies, check your browser or device’s settings for how you can control or reject cookies, or visit the following browser links:


Apple Safari Web & iOS
Google Chrome
Microsoft Internet Explorer
Mozilla Firefox
Microsoft Edge


We are committed to using cookies and tracking technologies fairly and in accordance with our Privacy Policy.

Changes to this Cookie Policy

If this Cookie Policy changes, the revised policy will include a new effective date and will be posted on this page. Please check back regularly to keep informed of updates. The date at the bottom of this Cookie Policy indicates when it was last updated.

Further information

To contact our team for more information regarding cookies or our privacy policy, please email [email protected].


Last Updated 5/03/2024