Salesfire &
Cartwright & Butler

Building on the success they were already seeing with Salesfire’s Search, Cartwright & Butler decided to take the next step by upgrading to AI Search.

Since deploying Salesfire’s AI Search, the brand has seen an 18% increase in searches, demonstrating that more users are interacting with the new on-site search functionality.

This increased engagement with AI Search translated into a 26% increase in search conversion rates and a 96% increase in AOV for search-influenced orders.

Revenue influenced by Search also increased from 30% to 47% of the site’s total revenue, demonstrating how AI Search helped the brand turn more search interactions into successful purchases. Cartwright & Butler also made use of personalisation features, greeting returning customers by name within the search experience.

Intelligent algorithms were also used to weight best-selling categories for relevant queries, and Search Promotions were strategically deployed within search results to showcase different product ranges and varieties.

Together, these enhancements helped guide customers to the right products and drove stronger sales.