Salesfire &
Pink Fish Associates
The Malt Miller
Increasing campaign engagement and conversions.
9.7%
conversion rate
through search
12%
average conversion
rate across email
80%
increase in website
conversions through
Email & Messaging
Introducing, The Malt Miller
Established in 2010 by a keen home brewer, The Malt Miller provides everything needed to brew your own beer at home. Providing the finest ingredients, equipment, and kits, the team are passionate about supporting home brewers through every step of the process.
The challenge
The Malt Miller partnered with Pink Fish Associates 8 years ago when its website no longer met the needs of the business. The existing site was outdated, lacking mobile optimisation, and unable to support long-term growth.
In response, Pink Fish Associates designed and developed a modern website that aligned with the brand's digital goals.
Their extensive work with The Malt Miller included:
- Creating a fully mobile-responsive website and refining the customer journey to increase conversions
- Streamlining internal operations, including warehouse picking and packing workflows, stock control, and reporting
- Developing solutions to encourage repeat purchases and support bespoke, community-driven campaigns
Pink Fish Associates plays a key role in The Malt Miller’s growth, supporting improvements across key touchpoints.
While The Malt Miller continued to enhance the on-site customer experience, it still faced challenges with its previous on-site search provider.
Products weren’t appearing in the right places, making it harder for customers to find what they needed.
To solve this, The Malt Miller turned to Salesfire’s technology.
The solution
The Malt Miller initially looked to Salesfire to assist with on-site search, but exploring the wider platform quickly revealed additional optimisation opportunities.
After migrating, they benefited from the features available in Salesfire’s Search, including spell check and synonyms. This helped to improve the accuracy of search results and removed any friction for customers looking for specific products.
The Malt Miller also gained valuable insight from trending search data and reporting within the Salesfire dashboard, helping them better understand customer intent.
On-Site Messaging was then used to significantly grow The Malt Miller’s email subscriber base. From there, the focus shifted to enhancing their email strategy through more advanced automation.
Sending one-time email campaigns had always been a priority for the brand to educate its community, but adding AI-driven automations significantly enhanced its entire email strategy.
The growth in subscribers and the Salesfire AI package allowed them to increase the reach and efficiency of their campaigns.
They also used AI-powered Recommendations to show customers the most relevant products both on-site and via email. This saved the business hours of manual work by eliminating the need to constantly update suggested products and cross-sells across the site.
Salesfire’s Recommendations have drastically improved product discovery, helping customers find the right items with AI precision.
The results
Implementing Salesfire’s full suite has allowed The Malt Miller to achieve impressive results across key marketing touchpoints.
Search
- 9.7% conversion rate through Search
- 65% influence on overall site revenue
Email & Messaging
- 80% increase in website conversion rate through Email & Messaging
- 12% average conversion rate across all email campaigns
On-site Messaging
- 15% conversion rate through On-Site Messaging
- 10% increase in AOV via On-Site Messaging
Recommendations
- 44% conversion rate from basket page Recommendations
‘Salesfire has been a genuinely valuable addition to our setup here at The Malt Miller. It was easy to implement, well supported, and commercially impactful.
We’ve been particularly impressed with the advanced features within Search, which have transformed how customers discover products on our site and contributed to more sales.
The wider Salesfire suite has also added real value, using customer data and AI to improve performance across channels, including email marketing.
With proactive support and regular input from our account manager, Salesfire’s tools have become a key part of how we engage with our community-led customer base.’
James Stiff, Marketing & Operations Manager at The Malt Miller
‘Salesfire’s search tool has addressed the challenges the brand was experiencing on-site.
Since deploying, they’ve seen measurable improvements in conversions through Search and strong success across the wider Salesfire suite’
Richard Gray, Operations Director at Pink Fish Associates