The Towel Shop

Driving on-site engagement and growing email subscribers at an unprecedented scale.


increase in data capture


of new data entries go on to submit their SMS data

Introducing, The Towel Shop

Founded in 1999 in the heart of Bolton, The Towel Shop has established itself as Britain's leading supplier and manufacturer of household linen. The business offers a comprehensive range of towels, bedding and table linen to retail customers, businesses and institutions across the globe.

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The solution

As we prepare for the phase-out of third-party cookies it became apparent that changes were required to maximise data capture for The Towel Shop.


Performance for the previous newsletter strategy remained stagnant. Since utilising Salesfire’s Email Sequences and data capture, The Towel Shop has witnessed a staggering 6.1x increase in email subscribers as outlined in the graph attached.


This increase in data capture has not only strengthened The Towel Shop’s customer base but has also elevated and strengthened retargeting activity alongside preparing the business for future changes to the digital landscape.

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“We have been delighted with our collaboration with Salesfire. Their innovative data capture solution has played a pivotal role in expanding our email database, directly contributing to our digital marketing success. The intuitive design and targeted approach of Salesfire's data capture has not only enhanced our website's user experience but also significantly increased our email sign-up rates.


Throughout our partnership, the team at Salesfire has been exceptionally supportive, demonstrating an in-depth understanding of our needs and providing tailored strategies that align with our business objectives. Their expertise and proactive approach has made our experience very positive, and we look forward to continuing our fruitful relationship with Salesfire.”


Bob, Head of Marketing

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