Salesfire x Limely
The Handle Studio
Unlocking growth for The Handle Studio with Limely
434%
increase in data capture
18%
of revenue attributed to retargeting
54%
increase in page views
Introducing, The Handle Studio
The Handle Studio Ltd is a family-run business specialising in high-quality cabinet handles and furniture fittings. Founded in 2007 by Mark Jones, an experienced joiner and cabinet maker with over 30 years in the trade, the company has grown from its roots in craftsmanship to become a trusted online retailer. While they primarily operate as an online business, their showroom allows customers to see the products firsthand.
The challenge
While working with digital experts and Salesfire partner Limely, building their Magento 2 eCommerce website, The Handle Studio soon realised the benefits it could gain by obtaining more data from website visitors.
Limely had already increased the brand’s pageviews by 54% and average order value by 13% thanks to a range of digital growth strategies including conversion rate optimisation, advanced UX design, streamlined search and a powerful SEO strategy. As site traffic increased, it emphasised the importance of understanding customer behaviour and using that valuable information to remarket to site visitors.
That’s when Limely introduced Salesfire into the mix. By identifying more anonymous users and tracking browser behaviour across visits, Salesfire can build detailed profiles to obtain in-depth insights that could take The Handle Studio to new heights.
The solution
To support The Handle Studio's next stage of growth, Limely introduced the brand to its trusted digital partner, Salesfire.
Salesfire’s AI technology offered a way to capture, enrich and activate customer data like never before. By integrating Salesfire with the new Magento 2 eCommerce site, The Handle Studio could:
• Build out customer profiles using AI-driven behaviour tracking
• Capture leads and grow their subscriber base through data capture technology
• Retarget users intelligently with personalised emails and product recommendations
• Enhance conversion journeys with frictionless UX improvements
At the same time, Limely worked to ensure seamless integration, ongoing site optimisation and strategic support. Forming a collaborative approach that focused on data, design and tangible results.
Results
The Handle Studio has seen outstanding improvements across multiple areas from the combined efforts of Limely and Salesfire:
- 434% increase in email subscribers
- 18% of overall revenue attributed to Salesfire's retargeting
- 54% increase in page views since Limely launched their new site and SEO campaign
By pairing Limely’s eCommerce expertise with Salesfire’s AI technology, The Handle Studio has improved user journeys and on-site engagement through smart UX and CRO enhancements. The brand has transformed how it captures and converts online traffic, proving that data-led decision-making is the key to eCommerce growth in 2025 and beyond.
“Having Limely as our website designer has changed our company massively for the better. The whole design process was really easy, and we were kept up to date with all the changes that were required. We would not hesitate to recommend them to anyone who needs a website created, regardless of the business model. Limely introduced us to Salesfire, who have helped us a lot with our marketing strategy. Before working with them, we had no email retargeting in place, but Salesfire has made this process really easy and we've seen great results. Their On-Site Messaging tool has also helped us collect more valuable customer data to effectively retarget those customers. Their customer support is also really good with a dedicated account manager to look after us.”
Mark Jones, Owner