Maximise your data potential with Segments

Re-engage customers and boost revenue like never before. By using customer data and on-site behaviour, Segments empower you to deliver highly personalised communications that draw audiences back into the buying funnel.

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Personalise every message

From your site to their inbox, shoppers expect personalised experiences. With Salesfire you can break down your customer lists into specific Segments, allowing you to target users with email and SMS sequences that speak directly to their individual needs.

Fuel your retargeting strategy

Google Chrome’s plan to eliminate third-party cookies will make retargeting your website traffic a challenge. To mitigate this impact on your eCommerce store, download first-party data from Segments to upload to your ads platforms and enhance your retargeting performance.

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Harness the power of data

Segments track on-site behaviour to build accurate profiles of every visitor. With this data, you can effortlessly tailor lists based on your customers' interests.

Build audiences with Segments

Targeting is easy with Segments. Create customer lists that drive conversions by segmenting your audience based on real-time behaviour.

Messenger

Last visit date

Nurture new customers or win back previous ones with personalised messaging based on when they last visited your site.

Billing

Lifetime spend

Tailor your campaigns to either high or low-value customers by segmenting based on their total spending history.

Time

Last purchase date

Re-engage customers by targeting them with offers related to the timing of their last purchase.

Basket Value

Lifetime purchases

Reward loyal customers by creating Segments based on the total number of purchases they've made.

Search

Last search query

Customise your outreach by targeting customers based on their most recent search queries on your site.

Device

Total sessions

Entice shoppers who are often browsing your site to make a purchase.

One of our eCommerce experts will show you around our Email & Messaging solution and discuss how you can re-engage users with tailored segments and targeted multichannel messaging.

Boost sales and increase revenue with tools from Salesfire. Turn website traffic into loyal customers.

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