Articles

Let’s see the importance of implementing social proof and how it can positively impact your eCommerce business.

Enhance your customers’ product discovery experience by using personalisation on your eCommerce site.

With such a wide variety of ways a customer can engage with a business, omnichannel marketing is now a leading strategy for many retailers.

Bounce rate is a key metric for eCommerce businesses. We’ve pulled together ways personalisation can help reduce your bounce rate.

Let’s take a look at how staying up with the latest trends can be the key to great customer experience.

The Christmas rush may be over but it doesn’t end there. We’ve put together some tips to inform your eCommerce strategy going into the new year.

With fluctuating consumer behaviour, we identify some of the rising trends we anticipate will thrive in 2022.

As the end of the year fast approaches, we take a look back and analyse the eCommerce highlights of 2021 using data from Salesfire Trends.

Discover the statistics behind Black Friday 2021 in eCommerce as we analyse the data from the day and what this means for the future.