Articles
6 Major eCommerce Trends to Watch Out for in 2021
The second quarter of last year saw eCommerce account for one-third of all retail revenue as brick and mortar stores were forced to close their doors once again. As online retail continues to rapidly evolve and grow, here are six eCommerce trends we expect to see in 2021. 6 eCommerce Trends for 2021 1. ReCommerce…
Read MoreThe eCommerce Trends That Shaped 2021
After the digital boom experienced in 2020 due to global lockdowns, 2021 was set to be an interesting year in eCommerce. Many retailers were eager to see if consumer behaviour had changed forever following the switch to online shopping brought on by Coronavirus restrictions. As guidelines and consumer confidence fluctuated throughout the year, retailers needed…
Read MoreFour Trends That Shaped 2020
Quarter by quarter, we delve into our Trends insights and retail performance data to review a year like no other.
Read MoreLees Joins Salesfire as Head of Client Services
Former Mabo Marketing Director James Lees has joined personalisation platform Salesfire as Head of Client Services.
James, 35, will expand their client services offering to drive service, delivery and support in further expansion across Europe and the US.
Read MoreYour Guide to Preventing Basket Abandonment
With a clearly defined strategy, you can use cart abandonment campaigns to optimise conversions and communicate with your customers on a more personal level.
Read MoreInjecting Empathy into the Customer Journey
Discover how empathy can increase value and reduce uncertainty in online retail.
Read MoreeCommerce Personalisation
Discover why 80% of consumers are more likely to make a purchase when brands offer personalised experiences.
Read MoreExit Intent
We’re experts when it comes to exit intent, here’s all you need to know.
Read More5 Site Search Features You Need Right Now
Discover four revenue-killing mistakes that can make the difference between eCommerce success and failure.
Read MoreEmail Retargeting: Content that Converts
Get inspired with eight ideas for email retargeting content.
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