Posts by Sophie Walker
4 Signs Your Black Friday eCommerce Strategy Needs an Upgrade
Find out how to prepare your eCommerce strategy for Black Friday. Increase your revenue and drive conversions by offering a seamless, optimised on-site experience.
Read MoreBlack Friday 2023: Data, Insights, and Trends
Discover consumer spending trends and insights into Q4 performance with our data-driven report.
Read More9 Black Friday Email Marketing Campaigns to Drive More Sales
Black Friday is round the corner, and to secure sales in this lucrative period, retailers need to optimise their email marketing campaigns to recover valuable revenue.
Read MoreGoogle’s Pivot on the Removal of Cookies: What Does It Mean for eCommerce? | The Catch Up
What Is First-Party Data and Why Is It Important in 2024?
Discover the importance of first-party data in the changing digital landscape and how it can be used to enhance your marketing strategies.
Read MoreHow Online Retailers Can Use First-Party Data in Marketing Strategies
Explore the role first-party data will play in your eCommerce marketing strategies in the era of digital privacy.
Read MoreSalesfire Updates: Expand Your Messaging with SMS
Explore our latest product offering SMS, the solution designed to maximise the reach of your marketing campaigns.
Read More6 Ways to Collect First-Party Data: Sources, Examples and Collection Methods
Discover how to maximise your first-party data collection to future-proof your marketing strategies in the era of privacy-first marketing.
Read MoreAbandoned Cart Best Practices: How to Send Emails that Reduce Cart Abandonment
Discover how optimised email campaigns can be used to recover abandoned carts and maximise sales.
Read More[INFOGRAPHIC] Cart Abandonment Emails: Why Your Fashion Business Needs Them
Discover the importance of re-engagement emails and campaigns for maximising your brand revenue.
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