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Customers Are for Life, Not Just for Christmas

At this time of year, retailers are so busy thinking about Black Friday and Christmas – leverage this and turn the extra traffic into reoccurring revenue.

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4 Things to Consider When Optimising eCommerce Site Search

84% of companies don’t optimise on-site search, even though 30% of visitors utilise the search bar. We look at 4 ways to get the edge on your competitors.

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4 Reasons Why Personalisation is Key to eCommerce

Personalisation has been a trend in eCommerce for years now and we’re looking at four ways it can increase conversion rates on your site.

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Online Retail Trends for 2019

With 2019 in full swing, we’re here to offer some insight into what to expect in eCommerce for the year ahead.

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Salesfire’s Tips for a Seamless New Year

In an ideal world, Christmas would mark the end of the crazy shopping season, with retailers being able to prepare for Q1 in peace.

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‘Tis the Season for Christmas Shopping

Consumer behaviour at Christmas has changed significantly in the last few years, with Black Friday becoming a shopping phenomenon and more people choosing to do their Christmas shopping online.

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Christmas is for Conversion Rate Optimisation

With the Christmas season well underway, a good eCommerce strategy is key to enhancing online sales.

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5 Ways Email Marketing Enhances the Customer Journey

Email marketing is one of the most solid forms of marketing in today’s digital age, providing a direct way to reach customers and offering an impressive ROI.

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4 Questions to Ask About Your Brand Identity

Brand identity involves everything from a consistent tone of voice to the aesthetics of design, all of which should express your core business values.

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