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Posts by Laura Taylor

The Year the World Turned Digital: A Trends Webinar

By Laura Taylor | January 26, 2021

In our first Trends webinar we uncover the data from 2020’s eCommerce rollercoaster and discover which trends are here to stay.

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Injecting Empathy into the Customer Journey

By Laura Taylor | October 29, 2020
A pair of hands holding a heart

Discover how empathy can increase value and reduce uncertainty in online retail.

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Email Retargeting: Content that Converts

By Laura Taylor | September 9, 2020
email letter envelope

Get inspired with eight ideas for email retargeting content.

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Why A/B Testing is Important in CRO Campaigns

By Laura Taylor | August 24, 2020
Learn the benefits of A/B testing and pick up some tips for testing your CRO campaigns

Learn the benefits of A/B testing and pick up some tips for testing your CRO campaigns.

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How to Reduce Browse Abandonment

By Laura Taylor | August 13, 2020
binoculars

Reduce browse abandonment and improve customer engagement with these five strategies.

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How eCommerce Personalisation Boosts Customer Loyalty and Retention

By Laura Taylor | July 23, 2020
Laptop - with a heart

Drive customer loyalty with a personalised eCommerce experience.

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10 Ways to Reduce Basket Abandonment

By Laura Taylor | July 16, 2020

Reduce basket abandonment on your site with these ten top tips.

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How to Use Email Retargeting: 4 Tried and Tested Strategies

By Laura Taylor | July 9, 2020
target boards

Re-engage lapsed customers with effective email retargeting strategies.

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How to Gain Customer Insights from Internal Site Search Analytics

By Laura Taylor | July 3, 2020
an eye inside an magnifying glass

Discover how to analyse site search data to extract invaluable customer insights.

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A Guide to Conversion Rate Optimisation

By Laura Taylor | June 24, 2020
Animated green funnel with cubes above

Convert more window shoppers into loyal customers by optimising your conversion rate.

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