Posts by Lucy Bedford
Why SMS Marketing Should Be in Every eCommerce Brand’s Toolkit
Discover the top advantages of SMS marketing, from high open rates to easy automation, and discover how your brand could benefit from an SMS strategy.
Read MoreTop Email Marketing Metrics You Should Be Tracking
To send emails that stand out, optimising your campaigns using data is a must. Discover the top email marketing metrics you should track if you want to maximise your email marketing performance.
Read More9 Benefits of Email Marketing for Your Business in 2025
The most successful eCommerce brands are still using email. Discover why it’s remained an effective strategy by exploring the benefits of email marketing.
Read MoreWhat is Email Automation? Definition, Benefits and Examples
Struggling to keep up with your brand’s email marketing? Learn how email automation can help you reclaim your time while boosting shopper personalisation.
Read MoreEmail Marketing Best Practices
Email marketing is highly effective when done right. Enhance your email engagement and boost conversions by applying these email marketing best practices.
Read MoreSalesfire Updates: Identify your anonymous shoppers with Salesfire
Create experiences as unique as every shopper with Salesfire AI. Explore how our revolutionary development enhances shopper personalisation and retargeting.
Read MoreBeginner’s Guide to SMS Marketing: What Online Retailers Need to Know
Discover the benefits of SMS marketing for your eCommerce business and learn how to build an effective SMS strategy with our beginner’s guide.
Read MoreThe Ultimate Email Retargeting Checklist
Email retargeting transforms more of your visitors into loyal shoppers. Build effective retargeting campaigns using our essential checklist.
Read MoreHow SMEs Can Achieve Personalisation at Scale
The modern consumer expects a personalised experience. Learn how you can use newly accessible technology as an SME to deliver personalisation at scale.
Read MoreWhy Q5 is the Golden Opportunity eCommerce Retailers Can’t Miss
Discover why Q5 is the golden opportunity eCommerce retailers can’t miss. Learn strategies to boost post-Christmas sales and build momentum for the new year.
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