Posts by Lucy Bedford

Cutting through the noise of your shoppers’ inboxes requires highly targeted email campaigns. Learn how email segmentation can help with this in our quick guide.

Discover the top advantages of SMS marketing, from high open rates to easy automation, and discover how your brand could benefit from an SMS strategy.

To send emails that stand out, optimising your campaigns using data is a must. Discover the top email marketing metrics you should track if you want to maximise your email marketing performance.

The most successful eCommerce brands are still using email. Discover why it’s remained an effective strategy by exploring the benefits of email marketing.

Struggling to keep up with your brand’s email marketing? Learn how email automation can help you reclaim your time while boosting shopper personalisation.

Email marketing is highly effective when done right. Enhance your email engagement and boost conversions by applying these email marketing best practices.

Discover the benefits of SMS marketing for your eCommerce business and learn how to build an effective SMS strategy with our beginner’s guide.

Email retargeting transforms more of your visitors into loyal shoppers. Build effective retargeting campaigns using our essential checklist.

The modern consumer expects a personalised experience. Learn how you can use newly accessible technology as an SME to deliver personalisation at scale.