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  • How it works
    • How it works
      • Identify

        Grow your mailing lists and identify more anonymous site traffic with our AI-powered technology.

      • Personalise

        Maximise engagement and drive conversions by leveraging shopper data to deliver highly relevant product suggestions and on-site experiences.

      • Retarget

        Re-engage abandoning shoppers to recover lost sales by sending targeted emails and SMS based on their on-site behaviour.

  • Resources
    • Resources
      • Success Stories

        Discover how we’ve helped our customers boost their conversion rates.

      • eBooks

        Dive deeper into key eCommerce topics and strategies.

      • Webinars

        Join us to develop your expertise in the latest CRO strategies and best practices.

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        Calculate your projected subscriber and revenue growth.

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        Read the latest eCommerce insights, Salesfire product updates and company news.

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        Grow your knowledge of Salesfire’s tools with our step-by-step training videos and certification.

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        Connecting the best eCommerce agencies, platforms and tech providers in the industry.

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Posts by Laura Taylor

The Year the World Turned Digital: A Trends Webinar

By Laura Taylor | January 26, 2021

In our first Trends webinar we uncover the data from 2020’s eCommerce rollercoaster and discover which trends are here to stay.

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Injecting Empathy into the Customer Journey

By Laura Taylor | October 29, 2020
A pair of hands holding a heart

Discover how empathy can increase value and reduce uncertainty in online retail.

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Email Retargeting: Content that Converts

By Laura Taylor | September 9, 2020
email letter envelope

Get inspired with eight ideas for email retargeting content.

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Why A/B Testing is Important in CRO Campaigns

By Laura Taylor | August 24, 2020
Learn the benefits of A/B testing and pick up some tips for testing your CRO campaigns

Learn the benefits of A/B testing and pick up some tips for testing your CRO campaigns.

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How to Reduce Browse Abandonment

By Laura Taylor | August 13, 2020
binoculars

Reduce browse abandonment and improve customer engagement with these five strategies.

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Email Marketing Best Practices: How to Craft Emails that Increase Conversions

By Laura Taylor | August 7, 2020
A hand holding a bag of money

Eight things to keep in mind when you’re creating marketing emails.

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How eCommerce Personalisation Boosts Customer Loyalty and Retention

By Laura Taylor | July 23, 2020
Laptop - with a heart

Drive customer loyalty with a personalised eCommerce experience.

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10 Ways to Reduce Basket Abandonment

By Laura Taylor | July 16, 2020

Reduce basket abandonment on your site with these ten top tips.

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How to Use Email Retargeting: 4 Tried and Tested Strategies

By Laura Taylor | July 9, 2020
target boards

Re-engage lapsed customers with effective email retargeting strategies.

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How to Gain Customer Insights from Internal Site Search Analytics

By Laura Taylor | July 3, 2020
an eye inside an magnifying glass

Discover how to analyse site search data to extract invaluable customer insights.

Read More
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