This month we've been working on improving our search products to help retailers make the most of website traffic.
As one of the most pivotal tools an eCommerce site can have in its arsenal, search tools inspire customers to provide an enhanced shopping experience that will keep them returning time and again.
And since visitors who interact with a search tool are more likely to convert, we're constantly refining and enhancing our products to ensure our clients are getting the conversion rates they're aiming for.
Visually Similar Search Button Redesign
The Salesfire design team have taken our Visually Similar Search to the next level.
This update shows an instant preview of visually similar products right on the product pages without the need for a single click.
By displaying the top matching results in the button, users are encouraged to explore your products, inspiring purchases and helping visitors find what they’re looking for in support of that all-important conversion.
All of our current Visually Similar clients will be upgraded to the redesigned button automatically.
Opt-in Option for Newsletter Search Promotion
Ensure all of your campaigns are GDPR compliant with an opt-in checkbox for newsletter Search promotion for total peace of mind.
You can amend the opt-in text to make it suitable for each individual use case and ensure you are gathering additional consent when required.
Search Sizing Filter
Search is all about finding and discovering, and now we’ve made it easier for visitors to narrow down their search results with the new sizing filter.
This feature is added to the product automatically for clients who have a feed that supplies sizing information and will pull in the type of sizing associated with the products, from shoe sizes to clothes sizes and everything in between.
By allowing customers to personalise their search results, customers are more quickly connected to their purchases and are filtered through a seamless shopping experience.
For more information on these updates, contact your eCommerce Success Manager or Client Strategy Manager, or book a free demo of our conversion rate optimisation products.