Retailers who offer a personalised experience and innovatively develop their site for the ease of their customers increase customer loyalty and encourage engagement with their brand.
With that said, the key to a personalised experience is your on-site search, a crucial part of any thriving eCommerce website. Shopping online often starts with a Google search, so why should searching for a specific item on your site be any different?
Shoppers are 2.5 times more likely to purchase through site search interactions. People don’t want to spend time trawling through your whole site when they could use search terms to find accurate results in seconds.
As experts in personalisation, we’re exploring five features of an eCommerce search that any forward thinking-retailer should be implementing on their site.
5 eCommerce Search Features Your Site Needs
1. Voice recognition
The majority of people can verbally ask a question quicker than they can type it.
In fact, the average person can type around 40 words per minute, but can speak around 150 words per minute, which gives voice search a massive advantage when it comes to efficiency and ease of use, especially on mobile devices.
With voice assisted shopping projected to grow to $40 billion annually by 2022, give customers the option of speaking to your voice recognition software and let artificial intelligence do the work to match the customer with their perfect product.
Voice search empowers shoppers to quickly communicate exactly what they’re looking for and get the rapid results they need.
2. Image search
Consumers want a personalised shopping experience tailored to their fast-paced lifestyle.
If they find a product image on Instagram or Pinterest, they don’t want to have to try and translate what they’re looking at into words for a search.
Image search has the potential to revolutionise how people find and buy items that fit perfectly into their vision. Enabling image search gives retailers an advantage over their competitors when it comes to customer experience. In fact, by 2021, early adopter brands which redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.
Whether customers are looking for an item in a specific colour or a particular model, image search allows them to communicate easily, quickly and precisely.
3. Animated placeholder text
Customers are 1.94% more likely to interact with a search engine if the text is animated.
Moving text draws a customer attention to your search bar. Placing messages such as ‘What are you looking for?’ in your search bar enhances the search experience and increases the chance of a customer proactively searching for the products they want to buy.
You can also inspire search queries with custom text prompts and search suggestions to guide your visitors through the shopping experience towards checkout.
Animated placeholder text is a simple way to immediately enhance your customers’ search experience and drive queries and revenue.
4. Search suggestions & personalisation
In the days of social media, trends are fluid and change daily.
Play on this by drawing the customer’s attention towards the hottest search queries and most popular products.
Using sliders to control the weighting of recommendations, you can replicate the experience of the in-store sales assistant and directly influencing the products your shoppers are exposed to.
Or you can leave it all to AI to deliver product suggestions based on a customer’s on-site behaviour. With shoppers now expecting eCommerce personalisation, tailor their experience by integrating dynamic product suggestions into the search box to inspire search queries.
Delivering search suggestions and personalisation develops brand loyalty and creates a more intimate shopping experience.
5. Search redirects
Don’t let customers drop off your site because their search query returned no results.
An empty results page is a wasted opportunity. Just as you would quickly address dead links and error pages, optimise your search results to retain customer engagement.
Search redirects prevent a search query with no results displaying an empty page and instead navigate these searches to category, product or landing pages.
Ensuring you’re always delivering product results to visitors, search redirects reduce bounce rates and keep shoppers remain on your site.
Don’t neglect one of the most crucial tools on your site.
With most customers using site search, it’s a no-brainer to optimise this hardworking tool.
Want to maximise the potential of your on-site search for free? Get started with FREE Search by Salesfire now.