Salesfire Updates: A new standard for eCommerce site search

Search plays a fundamental role in how customers navigate your eCommerce store. Yet poor search experiences remain among the most overlooked causes of lost revenue in the industry. 

When customers can’t find what they’re looking for quickly, they’re unlikely to stay; they leave and head to a competitor instead. 

Issues such as missed queries, slow responses, and inaccurate results all contribute to significant friction in the product discovery journey. 

These are the exact challenges we set out to solve with Salesfire’s Search solution. 

Our new AI-led Search is designed to remove that friction by offering immediate, highly accurate results, helping retailers elevate the online browsing experience and maximise conversions.

What you get with Salesfire’s new Search

Upgrading your search with Salesfire can bring a wide range of benefits to your business:

1. Unlock more advanced customer data

We use first-party search data to its fullest potential. 

We capture rich data from shoppers’ high-intent searches; these valuable insights can then be fed into your ad platform or ESP to improve targeting accuracy. 

By leveraging identity resolution technology, we store more data from across multiple devices, sessions, and browsers. This provides a more complete view of customer behaviour, allowing you to build richer shopper profiles and deliver more personalised, relevant campaigns.

2. Faster, more accurate results

When customers can quickly and easily find exactly what they’re looking for, they’re more likely to stay, engage with your brand, and make a purchase. 

Salesfire’s Search sets a new standard for speed, returning results 3x faster than standard on-site search. 

Each result is powered by AI, delivering highly accurate results in real time to inspire purchases from the very first keystroke. 

3. Take full control of your search results

Each online store’s product catalogue is unique, which means retailers need flexibility and control over what customers see and when they see it.

This could look like highlighting new arrivals, promoting seasonal products or prioritising bestsellers. 

With Search, you have full control over your results. You can weight results based on semantic understanding, relevance, and create curated results for specific keywords. 

This allows you to fully customise your search solution to your own business needs, ensuring customers always see the most relevant products first. 

Driving measurable eCommerce growth

Retailers across industries are seeing impressive results with Search. 

Metal rainwater systems supplier, Rainclear, saw a 5% increase in AOV and achieved a 5.4% conversion rate through Search. 

By improving how search functions on their site, Rainclear has not only improved the experience for their customers but also seen a noticeable improvement in key sales metrics.

Turns searches into sales with Salesfire

Search can be the difference between a conversion and abandonment, so it’s essential to integrate a search that you can rely on. 

Salesfire’s AI-powered Search transforms a standard site feature into a powerful revenue driver. It’s been designed to tackle the most common pain points within search: speed, accuracy and relevancy, all while giving your brand access to more advanced customer data that will enhance your targeting and fuel long-term eCommerce growth.