With the Christmas season quickly approaching, we explore the best ways to get your online retail business prepared for the busiest time of the year.
1. Establish your calendar
Black Friday, Cyber Monday, Christmas delivery deadlines and post Christmas sales are all part of the busy period that is Quarter 4. Mapping out your marketing calendar will set you in good stead for putting successful marketing campaigns in place and using these dates to your advantage.
2. Plan your promotions
Having lots of promotions and deals can get confusing, so planning these in advance is key to success. Ensure everything is in place for the deals to go live along with the correct marketing material months in advance, to eliminate last minute mistakes and stress.
Thinking of how to promote your discounts or want an innovative way to let your customers know about your delivery deals? Utilise Behavioural Overlays to promote your Christmas delivery deadlines, promotions or encourage newsletter sign ups.
3. Set measurable goals
How will you measure your Q4 marketing campaigns? A high volume of orders around the festive season can cause havoc without proper planning. Ensure you have your tracking in place to see what is working and what is not, making changes where appropriate.
4. Learn from last year
Ask yourself, how was last Christmas for your business? What could have been done better? As humans we forget the pain of the stressful Christmas period and move forward, but what we need to do is remember how busy and hectic last Christmas was and find out what triggered that. It may be due to being understaffed, not having enough stock or discounting too heavily. When you know the triggers, it’s easy to put a plan in place to eliminate these things happening again.
5. Be on hand to help with customer enquiries
Customers expect efficient service and if they can’t find what they are looking for, they leave a site and look elsewhere. It’s important to be on hand to offer customers advice using live chat. This empowers customers to find information about a product almost instantly, increasing the chances of them buying.
To speak to a member of our team about how we can help over the holiday season, contact us on 0204 505 9040 or email [email protected]