Articles | eCommerce & CRO Articles

Why SMS Marketing Should Be in Every eCommerce Brand’s Toolkit

By Lucy Bedford • Thursday Jul 10th, 2025

Discover the top advantages of SMS marketing, from high open rates to easy automation, and discover how your brand could benefit from an SMS strategy.

Top Email Marketing Metrics You Should Be Tracking

By Lucy Bedford • Wednesday Jun 11th, 2025

To send emails that stand out, optimising your campaigns using data is a must. Discover the top email marketing metrics you should track if you want to maximise your email marketing performance.

SEO Agency Climb & Conquer Partners with Salesfire

By Salesfire • Thursday May 15th, 2025

Marketing agency Climb & Conquer is combining its expertise with Salesfire’s eCommerce optimisation tech to craft seamless customer journeys for its clients.

Salesfire Secures Triple AI Award Win, Recognised for Growth

By Salesfire • Wednesday May 14th, 2025

Salesfire ranks on two prestigious tech league tables and receives third award win for revolutionary eCommerce solution, Salesfire AI.

9 Benefits of Email Marketing for Your Business in 2025

By Lucy Bedford • Friday May 9th, 2025

The most successful eCommerce brands are still using email. Discover why it’s remained an effective strategy by exploring the benefits of email marketing.

What is Email Automation? Definition, Benefits and Examples

By Lucy Bedford • Thursday Apr 17th, 2025

Struggling to keep up with your brand’s email marketing? Learn how email automation can help you reclaim your time while boosting shopper personalisation.

Email Marketing Best Practices

By Lucy Bedford • Monday Mar 31st, 2025

Email marketing is highly effective when done right. Enhance your email engagement and boost conversions by applying these email marketing best practices.

Salesfire Updates: Identify your anonymous shoppers with Salesfire

By Lucy Bedford • Tuesday Mar 11th, 2025

Create experiences as unique as every shopper with Salesfire AI. Explore how our revolutionary development enhances shopper personalisation and retargeting.

Beginner’s Guide to SMS Marketing: What Online Retailers Need to Know

By Lucy Bedford • Thursday Mar 6th, 2025

Discover the benefits of SMS marketing for your eCommerce business and learn how to build an effective SMS strategy with our beginner’s guide.