Articles

The Importance of Brand Identity to Encourage Repeat Customers

By Bethany Llewellyn • Thursday May 26th, 2022

Discover how defining your brand identity helps build stronger customer relationships and attract loyal customers.

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5 Ways to Use Social Proof and UGC to Improve eCommerce Customer Retention

By Courtney O'Riordan • Wednesday May 18th, 2022

The importance of retaining customers is undeniable. Discover how you can improve your retention strategy with the help of social proof and user-generated content. 

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How to Increase AOV with Personalised Search and Discovery Experiences

By Bethany Llewellyn • Friday May 13th, 2022

Find out how your average order value can provide insight into the buyer’s journey and customer habits, and the value personalised search and discovery experiences can bring to boost AOV.

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How to Use the Post-Purchase Experience to Retain Customers

By Courtney O'Riordan • Wednesday May 4th, 2022

Learn how you can enhance your post-purchase experience to establish a base of returning customers.

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Six Design Tactics to Supercharge Your eCommerce Sales

By Velstar • Friday Apr 29th, 2022

Discover six conversion-focused design tactics that you can implement right away. Following data-led, best practices to set you up for the best possible chances of success.

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How AI Drives Customer Loyalty

By Courtney O'Riordan • Tuesday Apr 26th, 2022

Discover how AI is driving the digital reinvention of customer loyalty by improving the product discovery experience on eCommerce sites. 

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Customer Experience Optimisation Tips to Boost Loyalty

By Bethany Llewellyn • Thursday Apr 21st, 2022

Discover the importance of great customer experiences to build customer loyalty and ensure business growth.

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Does AI Improve the Product Discovery Experience?

By Bethany Llewellyn • Thursday Apr 14th, 2022

Without a doubt, artificial intelligence is changing the way consumers search for and discover products. Find out how AI can make the product discovery experience easier and more effective.

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Salesfire Updates: Take control of the customer journey with new Search features

By Kelly Aitkin • Tuesday Apr 5th, 2022

The latest Salesfire Search updates are here. Enhancing the product discovery experience has never been easier.

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In-app Shopping is Showing No Signs of Stopping

By Courtney O'Riordan • Monday Mar 28th, 2022

In-app shopping is at the forefront of the evolving mCommerce industry. Let’s take a look at what has caused the year-on-year rise of in-app shopping.

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Top Tips to Succeed in Q2

By Bethany Llewellyn • Tuesday Mar 22nd, 2022

With Q2 the blink of an eye away, we've pulled together some tips and tricks eCommerce retailers can implement to increase conversions and maximise results.

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The Benefits of mCommerce

By Bethany Llewellyn • Monday Mar 14th, 2022

Discover the benefits a fully optimised mobile experience can have for your eCommerce business.

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5 Easy Ways to Get Started with CRO

By Courtney O'Riordan • Wednesday Mar 9th, 2022

Developing a conversion rate optimisation strategy is essential for a successful eCommerce site. Let's explore how you can begin your CRO journey.

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How Has Social Media Influenced the eCommerce Product Discovery Experience? 

By Alisia Evci • Monday Feb 28th, 2022

Influencer marketing, site traffic and on site personalisation. See how your brand can stay relevant on social media.

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How AI Can Transform the Customer Journey

By Bethany Llewellyn • Wednesday Feb 23rd, 2022

Artificial intelligence and machine learning are changing customer experiences for the better, helping eCommerce retailers turn new visitors into loyal customers.

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