Articles

6 Major eCommerce Trends to Watch Out For in 2021

By Chester Ollivier • Monday Jan 11th, 2021

With people spending more time at home than ever before in 2020, shopping habits were forced to change.

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Four Trends That Shaped 2020

By Calum Ridley • Friday Dec 18th, 2020

Quarter by quarter, we delve into our TrendDesk insights and retail performance data to review a year like no other.

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Lees joins Salesfire as Head of Client Services

By Emma Foster • Monday Nov 30th, 2020

Former Mabo Marketing Director James Lees has joined personalisation platform Salesfire as Head of Client Services. James, 35, will expand their client services offering to drive service, delivery and support in further expansion across Europe and the US. 

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A Guide to Cart Abandonment

By Emma Foster • Wednesday Nov 18th, 2020

With a clearly defined strategy, you can use cart abandonment campaigns to optimise conversions and communicate with your customers on a more personal level.

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Black Friday 2020: 6 Quick Fixes for Your eCommerce Conversion Rate

By Josh McGregor • Tuesday Nov 10th, 2020

Forget what you think you know. Things start to get a bit more tricky when we start to look at time-restricted promotions like Black Friday and Cyber Monday.

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Injecting Empathy into the Customer Journey

By Laura Taylor • Thursday Oct 29th, 2020

Discover how empathy can increase value and reduce uncertainty in online retail.

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eCommerce Personalisation

By Brianna Riley • Monday Oct 5th, 2020

Discover why 80% of consumers are more likely to make a purchase when brands offer personalised experiences.

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Exit Intent

By Emma Foster • Tuesday Sep 22nd, 2020

We're experts when it comes to exit intent, here's all you need to know

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5 Site Search Features You Need Right Now

By Emma Foster • Tuesday Sep 15th, 2020

Reimagine the search experience and generate real results with these site search features.

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Email Retargeting: Content that Converts

By Laura Taylor • Wednesday Sep 9th, 2020

Get inspired with eight ideas for email retargeting content.

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Why A/B testing is important in CRO campaigns

By Laura Taylor • Monday Aug 24th, 2020

Learn the benefits of A/B testing and pick up some tips for testing your CRO campaigns.

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5 Ways to Prepare for Q4

By Emma Foster • Tuesday Aug 18th, 2020

With the Christmas season quickly approaching, we explore the best ways to get your online retail business prepared for the busiest time of the year.

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How to Reduce Browse Abandonment

By Laura Taylor • Thursday Aug 13th, 2020

Reduce browse abandonment and improve customer engagement with these five strategies.

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Email Marketing Best Practices: How to Craft Emails that Increase Conversions

By Laura Taylor • Friday Aug 7th, 2020

Eight things to keep in mind when you're creating marketing emails.

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Why is eCommerce site search speed so important?

By Laura Taylor • Wednesday Jul 29th, 2020

Discover five reasons why on-site search speed matters.

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