Salesfire x Vollo
Blush Boutique Essex
Generating extra revenue from Klaviyo email flows.
+201%
increase in abandonment events tracked in Klaviyo
+318%
Increase in revenue from Klaviyo flows
Introducing Blush Boutique Essex
Blush Boutique Essex is a fast-growing fashion boutique providing shoppers with the latest styles. The brand had been working with fashion-focused eCommerce agency Vollo to increase revenue from its Klaviyo email and SMS flows.
As part of a plan to drive further growth from Blush Boutique’s Klaviyo flows, Vollo recommended Salesfire.
Salesfire AI Connect powering Klaviyo
Vollo had already begun optimising Blush Boutique’s Klaviyo performance by rebuilding key flows, improving campaign templates and messaging, and strengthening data capture. Then, to help these revamped flows reach even more of its shoppers, Blush Boutique integrated Salesfire AI Connect with its Klaviyo account.
By identifying returning shoppers that Klaviyo missed, AI Connect could link otherwise anonymous abandonment activity back to existing shopper profiles in Klaviyo. By feeding this data to Klaviyo in real-time, AI Connect triggered Blush Boutique’s abandonment flows for even more of its shoppers.
AI Connect enabled Blush Boutique to generate even more value from its existing Klaviyo email infrastructure built by Vollo. With AI Connect, the brand tracked 201% more abandonment events, triggering more emails and powering a 318% increase in revenue from its Klaviyo flows.
“Having worked with Vollo to enhance the performance of our Klaviyo flows, we were looking at driving the next stage of growth. We were put in touch with Salesfire, and AI Connect turned out to be the perfect solution for us, allowing us to keep the setup we’d worked so hard on while generating extra revenue.”
Andy Mahoney at Blush Boutique Essex
“AI Connect was a natural fit for Blush Boutique. We’d already improved their Klaviyo flows, but some site traffic remained anonymous and couldn’t enter the flows we’d built. Salesfire’s integration identified more of the brand’s anonymous shoppers so they could be enrolled in these flows, helping Blush Boutique get more from its email setup.”
Wes Brooks, Director at Vollo