Salesfire &
West Ham United
Optimising product discovery with
AI-powered Search.
+26.3%
increase in overall
conversion rate
+12%
increase in AOV
Introducing West Ham United
Formed in 1895, West Ham United is a football club with a rich history and a loyal fan base. Today, it sells a range of merchandise and football kits through its online store, enabling fans to connect with the club from anywhere.
AI Search that drives sales
Looking to increase conversions and drive a higher AOV through its on-site experience, West Ham United implemented Salesfire’s AI-powered Search.
To draw in more search interactions from visitors, Salesfire displayed personalisation in the search bar. When shoppers searched, our semantic algorithm analysed the intent of their query, taking into account their known interests to return relevant and accurate results.
To maximise click-throughs, we also made more product information immediately accessible on the results page, clearly displaying available colour and size options.
“Salesfire has supported us with our eCommerce strategy for years, and introducing its AI-powered Search has given our site’s performance another boost. Salesfire makes the search experience more personal and relevant for our shoppers, driving more of our traffic through the buying funnel. Showing additional information on the results page means customers can more easily explore our product catalogue. With Salesfire’s search in place, we’re seeing shoppers place higher-value orders, and our site's conversion rate has increased.”
Jay Amin, eCommerce Manager at West Ham United