Salesfire x Laser Red
Hydraulic Megastore
Improving product discovery and AOV.
47%
of total site revenue
influenced by search
75%
overall conversion rate
uplift attributed to Search
Introducing, Hydraulic Megastore
Hydraulic Megastore has been supplying hydraulic equipment to the public and business sectors for over 30 years.
With an extensive catalogue of hydraulic components, fittings and associated equipment, as well as a team of technical experts, the brand has established itself as a leading supplier of specialist hydraulic solutions.
The challenge
Hydraulic Megastore started working with digital agency Laser Red to assist with web development, collaborating closely to ensure the site met the evolving needs of the business.
Through this optimisation work, the brand found that the existing search plugin powering the site was struggling to keep pace with the demands of its comprehensive product catalogue.
Due to the way products were structured and managed, the plugin was unable to accurately index and surface the full range of products, making it difficult for shoppers with technical specifications to find what they were looking for.
The team at Hydraulic Megastore knew that finding a new search solution was essential, as it’s a primary route to purchase for many of its customers.
The solution
Having identified the root cause of the issue, Laser Red suggested making the switch to Salesfire’s Search solution, as the technology had a proven track record of supporting retailers with complex product catalogues.
Hydraulic Megastore worked alongside Laser Red and Salesfire to integrate the new search solution.
Using Salesfire’s Search, the brand was able to seamlessly index its entire product feed, including all variants, attributes and availability, ensuring every SKU was visible to shoppers.
The impact of Search was immediate; customers were now able to search more accurately and navigate Hydraulic Megastore’s product catalogue with confidence. The brand also made use of promotions within Search, allowing the team to prioritise and surface key product categories within search results.
The results
The brand has seen a significant commercial impact since implementing Salesfire’s Search.
‘We were facing challenges with our previous search provider, and as a brand with a highly specialised product range, finding a new solution was a top priority for us.
Laser Red introduced us to Salesfire, and we’re incredibly happy with the results. We’ve seen substantial improvements in total site revenue and conversion rates; Salesfire’s Search now plays a crucial role in how our site functions for our customers.’
Chad Morton, eCommerce Manager at Hydraulic Megastore
‘Hydraulic Megastore came to us with a genuine problem - a search function that simply wasn't returning the products their customers needed.
Our job was to find the right solution, not just the nearest one. Salesfire was the right fit, and the results back that up. This is what a strong agency-partner relationship looks like in practice: two teams working together to solve a real commercial challenge for a client.’
Kevin Oliver, Director of Client Operations & Strategy at Laser Red