Salesfire &
Leisure Lake Bikes
Optimising product discovery with
AI-powered Search.
+21%
uplift in overall conversion rate
+38.2%
increase in AOV
Introducing Leisure Lakes Bikes
A family-run business since 1981, Leisure Lakes Bikes has grown to be one of the UK's leading bike shops. With 20 stores nationwide and an expansive online shop, Leisure Lakes Bikes stocks everything from mountain bikes and e-bikes to parts and accessories.
AI Search that drives sales
Working with Salesfire for over five years to boost conversions, Leisure Lakes Bikes was looking to optimise every part of the customer experience with our technology. The next step was implementing our AI-powered Search to enhance on-site product discovery.
Salesfire’s Search allowed Leisure Lakes Bikes to deliver results 3x faster, making the path to checkout as smooth as possible. This helped to turn more searches on the brand’s website into sales.
Leisure Lakes Bikes also optimised its search results by displaying product colourways and the savings on reduced items. By showing available options and highlighting value upfront, the brand enticed more clicks through to product pages.
In the background, Salesfire also captured shopper data through the brand’s search bar to fuel its automated search abandonment email and SMS flows.
“Over the years, Salesfire has helped us optimise our customer journey through data capture, email and SMS, and our on-site search was next on the list. By improving the speed of our search and optimising the results page, we’ve seen an unbelievable increase in both conversions and AOV. Being able to feed search data into our automated flows is game-changing too.”
Ben Mercer, Marketing and eCommerce at Leisure Lakes Bikes