Salesfire & chilliapple
Rainclear
Enhancing product discovery and inspiring sales
5.4%
conversion rate through Search
+5%
increase in AOV through Search
+54.4%
uplift in conversion rates
Introducing Rainclear
Rainclear is one of the UK’s leading suppliers of metal rainwater products.
Founded in 2005, they use materials such as cast iron, aluminium, copper, and steel to provide high-quality and sustainable rainwater solutions for homes nationwide.
The challenge
Rainclear began working with web development agency, chilliapple, after its website rebuild in 2023 and has since collaborated closely to enhance site performance.
As part of this continued work, Rainclear was looking for an intuitive search solution that would help customers navigate its extensive product catalogue. Its previous search tool proved difficult to maintain long-term and did not fully meet business needs.
This is where chilliapple saw the opportunity to introduce Rainclear to Salesfire’s Search solution, to create a more seamless product discovery experience for their customers.
The solution
Salesfire’s onboarding and migration process was seamless, as a dedicated Customer Experience Manager took the time to understand Rainclear’s objectives for the new search solution.
The Rainclear team was impressed by Search’s flexibility, making full use of features such as spell check, synonyms and the visual search function, as well as customisable algorithms to control how search results are matched to a shopper’s query.
This, paired with increased speed and accuracy, enabled Rainclear to completely transform the on-site search experience.
Rainclear also made use of the advanced customer insights available within the Salesfire dashboard, allowing them to effortlessly identify trending products and searches, bringing valuable insights to the business.
Results
Salesfire’s Search has enhanced the customer experience on Rainclear’s site while also driving improvements in key sales metrics.
- 5.4% conversion rate through Search
- 5% increase in AOV through Search
- 54.4% uplift in conversion rates
"From onboarding to today, the Salesfire team has been great at understanding the needs of the business and our team, while proactively providing helpful recommendations and assistance when needed.
Since implementing Salesfire, we’ve seen clear improvements in performance, with noticeable uplifts in conversions and customer engagement, alongside higher average order values influenced by the search tool."
Olivia Nairn, Digital Marketing Manager at Rainclear
"Connecting Rainclear with Salesfire has enabled the delivery of a stronger, future-ready search solution that continues to drive improved performance."
Lauren Collings, Head of Growth at chilliapple