Salesfire x Proof3
Peter Nyssen
Growing email subscribers and improving campaign performance
+34.2%
increase in overall conversions
+63.7%
increase in newsletter subscribers
Introducing Peter Nyssen
Peter Nyssen is an award-winning flower bulb supplier and specialist. Originally a small family-run business, the company was founded in one of the Netherlands’ most renowned regions for flower bulb production.
Drawing on over 60 years of industry expertise, Peter Nyssen supplies to all types of customers from professional landscapers, home gardeners and hobbyists.
The challenge
Peter Nyssen was working closely with agency Proof3 to assist with elements of their digital marketing, such as SEO.
As they continued to optimise and grow their on-site strategy, they set out to improve personalisation and the product discovery experience.
Proof3 introduced them to Salesfire as a trusted provider of eCommerce solutions. After trialling the technology, they were impressed by how much data was being collected across touchpoints and the overall impact on the customer journey.
Peter Nyssen had originally looked to Salesfire as a vendor for Recommendations and Search, but after considering their full business needs, they decided to deploy the full range of Salesfire solutions across their site to streamline their technology stack and maximise performance.
The solution
Migrating over to the Salesfire platform was an easy transition, with the support of their dedicated success manager.
It was a smooth and straightforward process, requiring minimal development time. Once live, campaigns were significantly easier for the team to manage, giving the brand greater control and visibility across all marketing activity.
First up, Peter Nyssen implemented a data capture campaign to help grow their subscriber list, so that they could reach more customers through email, helping build a strong base for their marketing campaigns.
The next step was creating a series of well-considered welcome emails to introduce these new subscribers to their newsletter. This allowed them to build more personal relationships with their ever-growing customer base.
Their success manager then suggested putting segmentation in place and including Recommendations within email campaigns to ensure each send is relevant and personalised to each individual's specific needs.
Salesfire AI and identity resolution technology were powering each email campaign, allowing Peter Nyssen to identify more users than ever before, across different devices and sessions, to deliver highly targeted retargeting campaigns at scale.
This technology, paired with advanced segmentation, personalisation features and an established subscriber list, is what allowed Peter Nyssen to enhance the full email experience with Salesfire.
To further support this work, Salesfire technology also empowered the on-site customer experience, with AI-powered Search and Recommendations, making use of the full suite of solutions, ensuring that customers had a seamless experience from receiving email campaigns all the way through to making their purchase on-site.
Results
Since implementing Salesfire’s full suite of data-led solutions, Peter Nyssen has seen significant growth across key sales metrics and increased customer engagement within their email channel.
- 34.2% increase in overall conversions
- 15.5% increase in total revenue
- 63.7% increase in newsletter subscribers
‘The team at Salesfire have been incredibly helpful, meeting with us regularly face-to-face and turning our ideas into clear, structured plans using their tools and expertise.
We’ve also made huge improvements to our email systems. Not only are our campaigns performing much better, but the process is now far less stressful and has removed the pressure of managing our outdated weekly email.’
Stephen Teeuw, Marketing Manager at Peter Nyssen
‘We introduced Peter Nyssen to Salesfire as we knew they could help with personalisation and on-site search.
After learning more about the solutions, they decided to integrate the full suite across more marketing touchpoints, both on and off-site. The migration process was effortless. Salesfire’s technology, eCommerce knowledge and strategies have been an incredible addition to the Peter Nyssen site.’
Joe Turner, Director at Proof3