Increase in sales
Return on Investment
were influence to re-enter the sales pipeline
Salesfire influenced orders
Ash Footwear is an independent, rebellious brand, founded in 2000 by Leonello Calvani and Patrick Ithier. The brand is inspired by the world around us, with the love of music, travel and adventure at the heart of the designs. Ash collections represent the exotic new horizons, resulting in a unique look which is bohemian, glamorous and effortless.
With the growth of the brand, both in store and online, Ash Footwear wanted to explore new ways to strengthen their ecommerce strategy and increase their conversion rates, so introduced Salesfire’s technology to enhance their site.
Salesfire worked with Ash Footwear to strengthen their on site customer journey, with a focus on increasing average order value. The company were keen to see how much ROI they could achieve with Salesfire. By placing behavioural overlays at key moments, Ash Footwear have seen an impressive ROI of 99:1.
Ash Footwear noticed that customers were frequently placing orders under the free delivery threshold. To incentivise customers to purchase more. Instead of offering a promotion, we simply displayed the free delivery threshold on an overlay, influencing customers to make up their basket to qualify.
Ash Footwear wanted to obtain the long term benefits of Salesfire’s overlay system, so we suggested employing strategies to build up their email subscriber list. Activating an overlay after a visitor has looked around a few pages of the site, prompting them to give an email address, is the best way to encourage sign ups. Ash Footwear saw an increase in numbers and quality of email subscribers, enhancing their overall email marketing strategy. Overall, Salesfire influenced 5.4% of orders on Ash Footwear’s site.
RISH PATHAK - MANAGING DIRECTOR, ASH FOOTWEAR
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