Salesfire x Climb & Conquer
Gingerlily
Creating cohesive customer journeys to improve campaign efficiency.
+190%
increase in clicks
+320%
increase in click-through rate
+22.6%
increase in revenue per send
Introducing Gingerlily
Gingerlily is a luxury homeware brand specialising in premium silk bedding and homeware accessories, known for its craftsmanship and commitment to quality. Operating in a competitive eCommerce space, Gingerlily continues to grow its digital presence while maintaining a curated and high-end brand identity.
The challenge
Gingerlily identified opportunities to understand shopper behaviour better and improve how visitors engaged with products across the site. Despite strong positioning and a loyal customer base, there was untapped potential in converting browsers into buyers and recovering abandoned sessions.
Working with a digital growth agency and Salesfire partner, Climb & Conquer, Gingerlily aimed to enhance campaign efficiency and generate a higher return on investment from existing traffic - all without compromising its brand identity and tone of voice.
Their objectives were to:
- Surface relevant products through intelligent recommendations
- Strengthen alignment between on-site interactions and automations to create a smoother and more consistent customer journey
- Improve performance without introducing additional email flows, keeping the brand experience considered and premium
The solution
To support Gingerlily’s next stage of growth, Climb & Conquer implemented Salesfire to optimise Gingerlily’s on-site engagement while preserving its elevated aesthetic and tone of voice. By integrating the AI Enterprise Suite, Gingerlily was able to:
- Re-engage high-intent visitors using subtle, on-brand campaign messaging
- Align on-site messaging with live email campaigns to create a consistent journey
- Improve product discovery with dynamic product recommendations based on browsing behaviour
- Increase the value of campaign traffic by surfacing relevant and complementary items
At the same time, Climb & Conquer supported Gingerlily with ongoing optimisation and strategic guidance, forming a collaborative approach centred around data, experience, and meaningful performance gains.
Results
Gingerlily has seen outstanding results from their Salesfire email sequences that showcase the impact of precise targeting and improved on-site engagement without the need for additional email flows.
- 190% increase in clicks
- 320% increase in click-through rate
- 22.6% increase in revenue per send
With Climb & Conquer’s strategic expertise and Salesfire’s AI technology, Gingerlily has strengthened its customer journeys and significantly improved the efficiency of its campaign traffic. The brand now benefits from a more connected customer journey and stronger campaign performance.
“We’ve seen a real improvement in how customers interact with our site. We've already seen stronger engagement and revenue from our campaigns. Working with both Salesfire and Climb & Conquer has been a really positive addition to our digital strategy.”
Elizabeth Nicholls, Merchandising & E-commerce Manager, Gingerlily
“We want to support our clients to achieve the best possible results, and Salesfire helps us accomplish that. Their solutions work seamlessly with Bluepark, setup is effortless, and the results Cheeky has seen are excellent.”
Cam Keegan-Wood, Head of Growth at Climb & Conquer