Browse all of Salesfire’s features
Explore the features available within the Salesfire platform, all tailored to help your eCommerce website grow.
General
Analytics dashboard
Monitor the performance of your Salesfire suite in one place. Track key metrics across your tools such as engagement, conversions, and revenue to refine your strategy and drive results.
Training Academy
Access on-demand resources and become Salesfire Academy certified to maximise your understanding and optimise the results you can drive with your solutions.
Trends & benchmarking
Track trends and benchmark your performance against your industry directly in your dashboard, allowing you to identify patterns and optimise your strategies for growth.
Help Centre
Access step-by-step product and integration guides, FAQs, and videos in the Salesfire Help Centre.
Support team
Our support team is here to help with tool integrations, troubleshooting, and ensuring seamless performance across your setup.
User profiles
View detailed shopper profiles to understand how customers are behaving on your site, including return visits, total purchases, and lifetime value.
Audience management
Manage your audience with ease by importing contacts, reviewing customer data, and tracking form submissions. Create segments and lists based on behaviours, such as repeat buyers or first-time visitors, to personalise marketing efforts and improve engagements.
On-Site Messaging
Triggers
Salesfire’s triggers allow you to set specific actions or behaviours that prompt campaigns to display. Popular triggers include Page Load and Exit Intent which are perfect for engaging customers and reducing website abandonment.
Page Load
Trigger messages as soon as a user lands on a page, perfect for welcoming visitors or promoting your key offers without interrupting their browsing experience.
Campaign builder
Our effortless campaign builder allows you to create, customise and deploy your On-Site Messaging campaigns with ease. With a variety of optimised, pre-set templates and design elements, you can ensure your campaigns match your brand guidelines to keep cohesive, consistent branding across your site.
This allows you to quickly and easily launch targeted messaging campaigns on-site to drive engagement and increase sales.
Page Visibility
Detect when your website is not visible.
Analytics suite
Gain valuable insight into your On-Site Messaging campaign performance using Salesfire’s analytics suite.
With real-time tracking on metrics like views, clicks, conversions, and revenue, you can monitor the effectiveness of your campaigns and adjust accordingly to maximise your conversions and generate revenue.
Bounce Back
Re-engage users who click the back button after landing on your site.
Title Highlight
Shoppers often copy and paste product information into a search engine or competitor’s page to find the best deal. Title Highlight enables you to prevent shoppers from leaving your site by displaying related content when they highlight a product title.
Scroll
Trigger messages based on a user’s scroll behaviour, ideal for detecting when a user could abandon your site from a mobile or tablet device.
Exit Intent
Shown when a user attempts to leave your site, re-engage abandoning shoppers by showcasing timely offers or incentives.
Data Capture
Utilise On-Site Messaging to capture essential customer data such as email addresses and mobile numbers. By engaging visitors with timely campaigns, you can build a robust subscriber list for future retargeting.
Scheduling
Optimise your marketing strategy throughout seasonal periods and ensure maximum engagement by scheduling campaigns to run at the most effective time for your audience.
Conditions
Salesfire’s conditions enhance On-Site Messaging by setting specific criteria for the display of campaigns. Ranging from Basket Value to Behaviour conditions, this gives you complete control over your strategy and ensures messages appear at the most effective moment.
Click
Display campaigns when specific elements on your site are clicked, such as call-to-action buttons, enhancing user interaction.
Email & Messaging
Product variables
Use dynamic product variables such as product name, price, and description in email and SMS campaigns to send personalised communications.
Test SMS
Send preview versions of your SMS campaigns to test the copy, links, and formatting before sending, ensuring accuracy and consistency across every message.
Manual Recommendations
Take full control of the recommendations in your emails by manually selecting and curating the products shown. This allows you to highlight key products, cross-selling opportunities, or items that align with your merchandising strategy.
Outbound email
Create and send personalised email campaigns directly to your customers. With Salesfire’s outbound email feature, you can design one-time custom campaigns that resonate with your audience, driving engagement and encouraging conversions.
Browse & Search Abandonment
Re-engage customers who left without purchasing by sending targeted emails showcasing products they previously viewed or searched for whilst on-site.
Email template builder
Quickly and easily design emails using our email template builder, equipped with pre-set slices. Including fully customisable header, navigation, title, image and CTA fields, you can ensure your emails stay on-brand while easily crafting engaging emails that drive results.
Test email
Preview your email campaigns before each send with our send test feature, ensuring everything functions correctly before going live.
Message eligibility
Ensure that your Email & Messaging sends are compliant. Set eligibility subscriptions against email addresses and mobile numbers captured through Salesfire or imported into the Salesfire dashboard.
Voucher code
Incorporate voucher codes into your retargeting strategy to offer incentives that promote action. This feature allows you to easily add and personalise these codes to encourage more purchases.
Abandoned Orders
Recover lost sales by automatically sending emails that remind shoppers of the items left in their basket. Each email allows you to increase urgency, with the option to offer additional incentives to complete the purchase.
Outbound SMS
Reach your customers instantly with targeted SMS campaigns. Use SMS to send timely offers, reminders, and updates, ensuring your message is seen when it matters most.
Automated campaigns
Set up and deploy automated email and SMS flows based on visitor behaviour that runs seamlessly in the background. Whether it’s a welcome series, cart abandonment reminder, or re-engagement campaign, Salesfire’s automated Email & Messaging solution helps you maintain consistent communication with your customers.
Save My Basket
Re-engage customers with timely reminders that allow shoppers to save their baskets and receive reminders via email to complete their purchase at a later date.
Social bar
Include a social bar in your emails to link directly to your social media channels. This feature encourages customers to engage with your brand across various platforms to build trust.
Campaign scheduling
Plan and schedule your email and SMS campaigns to send at the most effective times. This feature optimises engagement and results by reaching your audience at key times.
Conditions
Set specific conditions to tailor your Email & Messaging campaigns, such as purchase history. This gives you complete control over your strategy and ensures your messages are delivered to the right people at the right time.
Product Recommendations
Include personalised recommendations in your emails tailored to each customer's purchase and browsing history to boost engagement and drive sales.
Re-engagement Email
Use targeted email and SMS marketing to encourage shoppers to return to your site and browse the items they love, helping to boost engagement and loyalty.
Mailing List Voucher Confirmation
Reward your new subscribers with voucher codes directly to their inboxes. This campaign encourages sign-ups and drives quicker purchases by offering an incentive.
Post-Purchase Recommendations
Engage shoppers with personalised recommendations via email based on their previous orders. Use customer data to upsell items that complement their recent order, increasing the chance of repeat sales.
Segmentation
With Salesfire, you can segment your audience based on their preferences, behaviour, and purchase history. Create customer lists to ensure your messages are targeted to result in higher engagement and conversion rates.
Profile & voucher code variables
Personalise your emails with profile data such as names and voucher code variables. This feature allows you to create personalised messaging that resonates with each customer and enables you to assign individual incentive codes for one-time use.
Custom sender address
Enhance brand recognition, trust and deliverability with a branded sender domain.
Recommendations
Most Popular
Leverage social proof by displaying your most popular products, encouraging customers to explore more of your product catalogue and add items to their basket.
Bought Together
Drive upsell opportunities by suggesting products that are regularly bought together, prompting customers to add complementary items to their cart and increasing overall basket value.
In-Email Recommendations
Include dynamic product suggestions within your email campaigns. Based on your customer's browsing behaviour and purchase history, you can ensure that your emails are relevant and drive users back to your site.
On-Site Recommendations
Showcase tailored recommendations on your website to engage shoppers with relevant items that suit their interests.
New In
Showcase the latest arrivals to your site with the ‘New In’ recommendations strategy. This keeps customers informed and encourages them to explore new products they haven’t seen before.
Similar
Showcase products similar to the one your customer is viewing with the ‘Similar’ strategy. This helps to retain customers on-site and ensure they find their perfect product.
Product strategy merchandising
Align your product recommendations with your merchandising strategy. Hand-pick the products you’d like the algorithm to choose from when displaying dynamic recommendations to align with your objectives per product.
Personalised
Enhance the user experience by delivering personalised recommendations based on each shopper’s behaviour, offering a tailored experience that converts.
No-code integration
With our no-code integration, you can quickly and easily implement Salesfire’s Recommendations without needing technical expertise or development time.
Constraints
Fine-tune your recommendations by setting specific constraints, such as recommendations being the same brand as the viewed product. This ensures only the most relevant items are displayed to your shoppers.
Split testing
Test and optimise your Salesfire Recommendation strategies by split-testing different variants to identify the approach that resonates most with your audience.
Search
Newsletter
Promote newsletter sign-ups within search results to grow your email lists by offering exclusive deals or early access incentives.
Visually Similar Search
Help customers discover visually related products with Visually Similar Search directly on product pages. With image upload and crop functionality, your customers can hone in on specific areas of products to refine their search results.
Synonyms
Improve search accuracy by grouping related terms, ensuring customers find products no matter what they search for. Define synonyms to return similar results, and replace specific terms to guide searches to the most relevant products.
Import schedule
Control how often your product catalogue is updated with flexible import schedules, from daily to every 15 minutes.
Product
Showcase specific products in search results with targeted Promotions to gain visibility and attract more clicks on high-priority items.
Klarna
Showcase your Klarna payment options within search results to inform customers of the flexible payment solutions you offer at checkout.
Image optimiser and CDN
Salesfire automatically caches and resizes product catalogue images, improving load times and keeping your site running smoothly.
Built-in facets
Predefined filters in search, such as gender, colour, and size, help shoppers refine searches quickly to find the right product.
Custom
Create fully customisable Promotions tailored to your brand’s needs or goals. Adjust messaging, visuals, and placement to drive engagement directly within search.
Additional facets
Expand your search results with custom facets tailored to your product range. Create new filters based on unique product attributes to enable shoppers to refine search results and improve product discovery.
Promotions
Highlight key products and promote key campaigns directly within search results. Fully customise the design and positioning of your Promotions to showcase targeted messages.
Spellcheck – Misspellings
Automatically detect typos and misspelt search terms. Ranked on the distance of spelling mistakes from the most likely correct spelling, you’re able to help customers find the right products.
Voice search
Allow customers to search using voice commands, making it easier to find products quickly on any device.
Quick Links
Direct customers to key pages, such as FAQs, delivery or returns information and contact details, by promoting quick-access links within search results.
Image search
Enable shoppers to upload images and find matching or similar products instantly.
Machine learning image enrichment
Automatically enhance your product search results using machine learning. By identifying objects within product images, Salesfire can tag products with additional keywords to vastly improve search results.
Redirects
Guide customers to the most relevant pages by setting custom destinations for specific search terms. Redirect searches to product pages, collections, or promotional guides to control the customer experience and encourage conversions.
18 customisable algorithms
Take control over the results your search displays for each query. With 18 adjustable algorithms, you can fine-tune your preferences, from price and keywords to popularity and stock availability, to best suit your company’s needs and goals.
Variant grouping
Group product variations like size, colour, or material under a single search result to streamline browsing and improve product discovery.
Keyword Boost
Increase visibility for key products by boosting specific search terms. Apply to collections, brands or specific products to influence the products that appear when a shopper performs a search on-site.
Product exclusions
Exclude specific categories, brands, or products from your product catalogue to manage product visibility and enable you to follow the guidelines of the brands you stock.
ZipPay
Highlight ZipPay as a payment method in search promotions, making it easy for shoppers to discover the buy-now-pay-later options you offer.
Digital Assistant
Campaign Scheduling
Optimise your marketing strategy throughout seasonal periods and ensure maximum engagement by scheduling campaigns to run at the most effective time for your audience.
Reserve Stock Countdown
Implement countdown timers indicating how long items will be reserved in a shopper’s basket. This will remind shoppers to complete their orders, creating urgency and prompting quicker purchases.
Enquiry Form
Offer an easy way for shoppers to submit an enquiry directly on your site. Providing immediate assistance allows you to capture valuable customer data whilst preventing a potential abandoning shopper.
Email & SMS Data Capture
Strengthen your first-party customer data by displaying data capture at key moments in the buying journey to maximise email address and mobile number collection.
Product Purchases
Highlight real-time purchases on-site to build urgency and create FOMO, motivating shoppers to buy the product before it sells out.
Mailing List Sign-Up
Use targeted messaging to encourage shoppers to join your mailing list. By capturing high-quality customer data, you can grow your subscriber database for future marketing efforts.
Product Views
Display counters on product pages showing the number of views an item has received. This social proof leverages product popularity to increase buyer confidence and encourage quicker purchase decisions.
Promotions
Direct shoppers towards key areas of your website with a bespoke Promotions campaign. Highlight your latest arrivals, special offers or specific products through targeted messaging, driving attention to key sections of your site in line with your overall strategy.
Recommendations
Show personalised product suggestions based on a customer's browsing and purchase history. These targeted recommendations can guide shoppers to related items, increasing engagement and sales.
Klarna
Promote your flexible payment options, such as Pay Later, at the checkout to increase shopper confidence and reduce cart abandonment.
Reviews.io
Integrate your existing Reviews.io account to display your customer reviews, building trust and encouraging more conversions.
Save My Basket
Reduce cart abandonment by allowing shoppers to save their baskets and utilise Salesfire’s Email & Messaging solution to send email reminders for shoppers to complete their purchases at a later time.
Price Match
Display a price match guarantee when shoppers show signs of comparing your prices with a competitor. Shown at key points in the purchasing journey, you can retain these shoppers by ensuring they have the best deal.
USPs
Highlight your unique selling points, such as free delivery or loyalty programs, to encourage visitors to continue shopping with you. This allows you to leverage your brand’s strengths to keep customers engaged.
Conditions
Salesfire’s conditions allow you to tailor your Digital Assistant campaigns by setting specific criteria to display. Options like Visitor Type or Basket Value conditions allow you to be granular in your overall strategy, ensuring you reach the right audience at the right time to enhance engagement and conversions.
Triggers
Salesfire’s triggers allow you to display Digital Assistant campaigns based on a user's behaviour. You can ensure you engage your audience at key moments in their buying journey with triggers like Page Load and Exit Intent, helping you to reduce bounce rates and guide users towards specific areas of your site.
Visually Similar Search
Visual Similar Search
Help customers find exactly what they’re looking for by offering visually similar product suggestions. Salesfire’s Visually Similar Search matches items based on appearance, enabling users to browse similar styles, colours, or designs quickly and easily.
On-site widget
Embed a Visually Similar Search widget on product pages to make it easy for shoppers to discover related items. Integrating seamlessly on your site, you can encourage customers to explore more of your product catalogue.
Sorting algorithm
With an advanced sorting algorithm that prioritises visual similarity and relevance, you can provide accurate results and display products that most closely match the item’s look.
Facet inclusion
Enable customers to refine their visually similar search results by applying filters like colour, size, or specific brand. This feature lets users tailor results to their preferences to create a personalised and efficient shopping experience.
Messenger
Real-time Messenger
Engage with customers instantly through live chat. Providing quick responses to customer queries will ensure a seamless shopping experience.
Email Messenger
Easily transition real-time Messenger chat to email, allowing conversations to continue seamlessly even when a customer leaves your site.
Away mode
Manage customer expectations with pre-set responses based on your availability. Whether available, busy, or unavailable, Away Mode ensures your customers always receive timely updates.
Contact insight
Access detailed customer information, including previous interactions, browsing history, and email address, all directly within Messenger.
Management
Google Ads integration
Sync your shopper data from Salesfire with Google Ads to support multi-channel communications, improve ad retargeting, and optimise ad spend.
USD and EUR support
Supporting USD and EUR currency, you can set your preferred currency in the Salesfire dashboard. This feature provides flexibility in financial tracking and insights, ensuring reports align with your chosen currency.
Offers & voucher codes
Add unique offers and voucher codes to campaigns to drive purchases, with each code assigned to individual users for single use only. Managed directly in the Salesfire dashboard, this feature lets you upload, review and adjust your promotions with ease.
Reviews.io integration
Integrate your Reviews.io ratings to display authentic customer feedback, helping to build trust and provide shoppers with valuable insights to support their buying decisions.
Webhooks
Enabling real-time updates with webhooks keeps your data up-to-date across all Salesfire tools. Whether you're updating your inventory or new product details, you can ensure your information stays accurate without requiring manual updates.
Media Library
Upload, view, and manage visuals in the Media Library. This allows you to easily update and refine images to keep content fresh across your website.
Compliance
Email spam protection
Users can specify the time period between when a marketing email is delivered to a shopper and when another one is sent. This setting protects your deliverability and ensures your email audience doesn't become fatigued.
User management
Easily add and manage unlimited users within the Salesfire dashboard. This feature provides straightforward control over who can access your Salesfire tools.
Activity log
Monitor user activity in the Salesfire dashboard. Giving you insight into when and who has made changes in your Salesfire dashboard for greater transparency.
Contact eligibility
Segment your contacts as Marketing or Transactional to comply with each shopper’s communication preferences. Seamlessly import or export these settings from Salesfire to external providers for streamlined data management.
SMS spam protection
Set a time interval between SMS messages to prevent excessive or repeated sends.
Unsubscribe manager
Track and process unsubscription requests efficiently, ensuring compliance with customer preferences.
Data removal
Remove customer data securely and in compliance with regulations. This feature allows you to promptly action deletion requests.
SMS quiet times
Control when SMS messages are sent with adjustable quiet times. This feature ensures messages are only sent to customers during acceptable hours.
There's more to come
Take a look at Salesfire’s roadmap to see how we’re developing our suite of tools.