Graph Pill

Breaking Down the Data: The Black Friday Report

Uncover valuable insights from Black Friday 2024

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Check out this guide to learn:

  • Compare Black Friday performance YoY
  • The busiest days and times for user activity over BFCM
  • When Black Friday spending began last year
  • How orders were distributed across device type

Revealing Black Friday shopping trends

  • From a one-day event into a month-long affair, Black Friday has evolved over the years to become a lucrative sales period that eCommerce brands can’t afford to miss.

     

    This time of year drives increased website traffic and sales, making it a great opportunity to gain insights into buyer behaviour that you can use to strengthen your BFCM 2025 campaigns.

     

    To help you understand your shoppers, we’ve created a report based on data from hundreds of retailers using Salesfire’s technology, revealing the key consumer insights from Black Friday 2024.

black friday report - pages 2
black friday report - pages 2

Are you ready to explore
Black Friday trends?