Behavioural overlays

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Squeeze more out of your website traffic with genuine, personalised pop-ups.
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Convert window shoppers with intelligently triggered messaging.

With our range of Overlay triggers, we can work to prompt customers to complete an action. Behavioural Overlays are used to approach a customer based on their on-site behaviour with a timed incentive. They aim to either accelerate customers through the shopping process or simply navigate them to alternative sections of a site.

SalesFire | Behavioural Overlays by SalesFire


Take control of your customer experience and deliver visitors to your checkout.

Salesfire works to recognise key traits in those users making key decisions in their buying journey and triggers overlays to inform, educate and inspire. Through re-injecting exiting users back into the purchasing funnel, we reduce basket abandonment, minimise bounce rates and increase your overall conversion rate. Well implemented overlays can increase website enquiries, increase AOV or grow your subscriber database.



Choose your overlay:

Email Capture

Gain vital data from your customers for future communication


Return newly added products


Notify online shoppers with real time announcements


Communicate directly with your audience through uniquely designed promotions


Direct visitors to different parts of your site


Allow for users to contact you with useful business suggestions

SalesFire | Behavioural Overlays by SalesFire

We calculated on average…


Return on investment

Behavioural overlays complement any eCommerce strategy, ensuring the effort of getting customers to your site doesn’t go to waste. Our overlays work whilst maintaining control of all the conditions and parameters of your campaign, without being intrusive and annoying.


For every £80 spent driving traffic to a site, only £1 is spent on optimising conversion rates


of customers abandon an order before they get to the checkout


of customers leave a website without purchasing


Control exactly how a popup triggers:

Exit Intent

Display when a customer tries to leave your website at a crucial point in the buying journey

Web Address

Display when a customer lands on specific pages of your website

Basket Value

Encourage sales depending on the amount in the basket


Define your campaigns by desktop, tablet and/or mobile

New & Returning

Establish if you want to target new visitors or reward existing customers

Date & Time

Schedule campaigns to run on your most active days and times of the week


Select which browsers to target to receive the best possible results


Specifically target users from all over the world by their location

SalesFire | Behavioural Overlays by SalesFire

Product Recommendations by Salesfire have massively boosted our revenue through the website since we implemented the solution.

Maysell lamb - ecommerce online trading manager - 195mph