Salesfire vs eCommerce CRO Services | eCommerce Solutions Head-to-Head

By Courtney O'Riordan • Last updated: Monday Jun 17th, 2024

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The need for eCommerce conversion rate optimisation solutions is not lost on retailers.

In fact, it’s widely known that maximising the value you derive from your website visitors is the key to supporting continued growth.

However, some online store owners are unsure which of the many forms of CRO services are suitable for their business.

This article will compare the Salesfire platform to other services to help you decide which tool is right for your business, team and customers.

Salesfire platform vs. Agencies | Key differences

CRO platforms and agencies can both effectively achieve your desired outcomes but that doesn’t mean they are interchangeable.

Their differences primarily lie in their structure. Let’s take a look at this.

Salesfire consists of:

  • A self-serve model:​​ This allows SaaS users to customise solutions, and find information and support without contacting a team, simplifying and speeding up the entire process.
  • Plug-and-play integration: Get started with advanced CRO tools and strategies to begin improving your conversion rate today with our simple one-line of code integration.
  • Expert advice and support: A visit to our Help Centre can answer any questions you may have from integration processes to Dashboard guidance. For further support, our Support and Clients Services teams are on hand to help.

A conversion rate optimisation agency offers:

  • Outsource your CRO efforts
  • An external team for campaign creation
  • Strategy implementation

SaaS vs agency: Which is right for you?

Agencies use their knowledge and expertise to optimise your site.

Salesfire goes that extra mile by doing this while providing room to capitalise on reactive campaigns.

Let’s discuss how you can determine which offering is right for your eCommerce team and site.

The ability to take action

For eCommerce CRO you should expect your eCommerce team to ask for input no matter what conversion rate optimisation tool you choose.

Salesfire allows for this input to not only be considered but actioned by your team themselves.

For instance, your marketing manager identifies a trend that your product could capitalise on.

They can log in to their Salesfire dashboard to react appropriately, whether that be recommending this product in AI-powered Recommendations or promoting it within the Digital Assistant drawer to generate conversions.

Of course, agencies can also fulfil the need to create reactive campaigns.

The difference is you would then have to contact your account manager with your request and wait for them to action it.

With an extensive client catalogue, your request may get stuck in a bottleneck.

Thus transforming a straightforward process into a multi-step, lengthy one.

Strategy implementation and expertise

Continuous advancements in AI tech provide endless benefits to Salesfire users and their on-site customers.

Since our AI-powered solutions are constantly learning and evolving, your CRO strategies are in turn improving.

The use of benchmarking platform, TrendDesk, can complement your chosen tools when planning future strategy and campaign creation.

Beyond impressive descriptions, you can be assured that our solutions have a proven track record.

A wide range of clients across different industries have seen results by creating a fully personalised customer experience with the assistance of Salesfire.

You can also be assured that agency CRO strategies have been tried and tested over time.

Their hands-on approach with each of their clients means that their implementations have likely been refined over time to achieve a range of goals.

Expecting success isn’t unreasonable as they implement strategies and solutions to a high volume of sites.

Considerations: It’s paramount to give consideration to the wants of your eCommerce team in this aspect.

Do they want to be in control of the decisions made on your site?

Do they want the freedom to adapt your online store to fit current trends and patterns at any time?

These questions and more should be asked to establish if an agency is the right fit.

Support and customer experience

At Salesfire, we aim to create an effortless user journey for not only your on-site customer but for yourself.

From the point of discovery to deploying our plug-and-play solutions, you can mould your customer experience.

Our range of helpful web pages is available from the first click so you know exactly what to expect from the outset.

Or our Managed Service team are on hand to provide expert advice and insights into your strategies and site should you need it, allowing you to strike the perfect balance between full control and guidance.

Whereas with an agency, this level of hands-on control will not be available.

Agencies offer a great chance to build a comfortable and familiar relationship with in-person support.

Your dedicated manager should be ready and waiting to directly respond to concerns in real time.

This all sounds ideal but it can be viewed as a double-edged sword.

In reality, your manager will also have an extensive list of other clients who all need the high levels of customer care required in this business model.

Consequently, your experience and results will depend on the amount of time and attention available to be spent on you.

Accessibility and brand familiarity

One of the reasons companies love SaaS is its accessibility.

No one knows your site’s needs better than your own teams, so who better to implement changes that are in line with your brand?

Simply log in to your Salesfire dashboard to customise campaigns and adapt your solutions.

It really is as easy as that.

If you decide that a CRO agency is the service for you, you are relying on an external team to do this work, meaning you’ll have many more steps involved to achieve the same outcome.

Communicating the changes you want to be made to your strategy and site clearly to your account manager is essential.

Once done, be sure to evaluate your site. Since an external team does not know your brand as well as an in-house team, mistakes may be made.

Incorporate time for a back-and-forth to achieve your desired result.

Choose what’s right for you

Ultimately, both the Salesfire platform and conversion rate optimisation services will work to achieve your goals.

It’s up to you to decide which will adapt best to your business structure.

As long as your aim is to increase your conversion rate, it’s likely that Salesfire will be the most viable option for you.

See how Salesfire can help you optimise your product discovery experience, email one of our experts at [email protected] or book a free demo of our personalisation tools.