Salesfire &
Hatton Park Saddlery
Growing subscribers and driving conversions with AI-powered solutions
15%
of total online revenue generated through email
+45%
increase in conversion rates from Search
64%
of online revenue influenced by Salesfire
+42%
uplift in data capture from On-Site Messaging
Introducing, Hatton Park Saddlery
Hatton Park Saddlery is a family-run business that has been providing equestrian accessories and supplies for over 45 years. Their brand values are founded on tradition, premium-quality products and a love for horses.
The challenge
As a well-established local brand, Hatton Park Saddlery wanted to drive online growth, improve personalisation, and create user journeys that convert. They were also looking to put more focus on digital channels such as email marketing.
Before adopting Salesfire, Hatton Park Saddlery was using another ESP, but its email marketing wasn’t receiving the time or attention it needed. Campaigns were being sent sporadically, and their customer email list wasn’t growing to its full potential.
The solution
Hatton Park Saddlery started by using Salesfire’s AI-powered Search on its site, and quickly saw an uplift in conversions. They also made use of promotional units to push their latest brand offerings within Search.
Looking to take this optimisation one step further, they decided to deploy Salesfire’s full suite of tools.
Their dedicated Success Manager suggested implementing an On-Site Messaging campaign to capture data from new customers, which would help grow their lists and build a strong foundation for their new email strategy.
It was also suggested that they complete a thorough email warm-up plan. This not only improves Hatton Park Saddlery's sender reputation but also ensures campaigns reach inboxes rather than spam folders.
After laying the groundwork, Salesfire worked closely with the Hatton Park Saddlery team to launch a range of automated email journeys. What had previously been a neglected channel quickly became a core part of their marketing strategy, with personalised elements such as product recommendations driving upsells and increasing AOV.
Results
Hatton Park Saddlery has seen significant improvements across its site since utilising Salesfire’s suite of tools:
- 15% of total online revenue generated through email
- 45% increase in conversion rates from Search
- 64% of online revenue influenced by Salesfire
- 42% uplift in data capture from On-Site Messaging
“We were really impressed with the results from Salesfire’s AI-powered Search, so it made sense to try more of their tools.
The automated email sequences have been a game-changer for how we use email, and the On-Site Messaging campaigns have helped us grow our lists and reach even more customers.”
Joe Davies, Director at Hatton Park Saddlery