Salesfire &
Little Lies
Accelerating the revenue generated from Klaviyo flows.
+183%
increase in abandonment events tracked in Klaviyo
+66%
increase in abandonment emails sent with Klaviyo
+91%
increase in revenue from Klaviyo flows
Introducing, Little Lies
Founded in a bedroom in Scotland, Little Lies is a successful online boutique offering 70s-bohemian-inspired clothing and accessories. Now with an upgraded headquarters and an in-house design team, Little Lies has begun the transformation into an entirely own-label brand.
Salesfire AI Connect powering Klaviyo
Little Lies had already grown its business with the support of Salesfire and was seeking additional ways to drive sales with us. Email was a possibility, but having already invested resources in building Klaviyo flows, they were reluctant to change email provider. Salesfire’s Klaviyo integration, AI Connect, provided the ideal solution, allowing the brand to enhance its Klaviyo flows without switching providers.
By identifying shoppers on Little Lies’ site who would normally be anonymous to Klaviyo, AI Connect tracked additional abandonment events. AI Connect then fed these events into Little Lies’ Klaviyo account, triggering browse and cart abandonment flows for shoppers who otherwise wouldn’t be retargeted. With AI Connect, Little Lies tracked 183% more abandonment events in Klaviyo and sent 66% more abandonment emails. This allowed the brand to generate 91% more revenue from its existing Klaviyo flows.
“Salesfire’s tools have been helping us to grow the business for a while now, so when we were introduced to AI Connect, we already knew it would benefit us greatly. With it, we’ve been able to improve the reach of our Klaviyo email flows without changing their setup.
In the time AI Connect has been live, we’ve almost doubled the revenue from our Klaviyo flows. It’s definitely going to be a major factor in our future growth.”
Stuart Robertson, Managing Director at Little Lies