Salesfire x Remarkable
Direct Soccer
Driving extra revenue from Klaviyo flows
+330%
increase in daily revenue from Klaviyo flows
+90%
increase in abandonment events tracked in Klaviyo
Introducing, Direct Soccer
Direct Soccer has been making sportswear affordable for over 20 years. Supplying everything from kits to trophies, they stand out as one of the only football retailers allowing shoppers to fully customise their kit online. They handle all customisation in-house, utilising robotics and automated technology.
Salesfire AI Connect powering Klaviyo
Direct Soccer was already retargeting its shoppers with Klaviyo’s browse and cart abandonment flows, which were recovering a steady stream of revenue. However, on discovering the potential extra revenue it could generate from these flows, the brand chose to implement AI Connect.
Within 72 hours of integration, Direct Soccer was already generating 330% more daily revenue from its abandoned browse and cart Klaviyo flows. This was down to AI Connect identifying more of the brand’s anonymous shoppers, which resulted in 90% more abandonment events being tracked than with Klaviyo alone. AI Connect then fuelled Direct Soccer’s Klaviyo flows with these extra events, maximising opportunities for the brand to recover sales.
“We started seeing results from AI Connect pretty much immediately, and it was quite surprising to see the data we had been missing without it.
The integration has given a new lease of life to our Klaviyo flows, without us having to make any major changes to our email setup. It works almost invisibly, except we can clearly see the extra revenue coming in!”
Katie Mitchell, Marketing Director at Direct Soccer
The results we’re seeing from AI Connect for Direct Soccer are genuinely outstanding.
A minor enhancement to their Klaviyo integration unlocked significant hidden revenue by surfacing a large volume of previously anonymous visitors. We’re excited to scale this solution to more Klaviyo clients and embed it as a native capability in our eCommerce platform’s core Klaviyo & Salesfire integration.
Brad Houldsworth, Strategy Director at Remarkable Commerce