Salesfire Updates: Enrich Your Klaviyo Flows with AI Connect

Salesfire’s newest integration, AI Connect, is now available to retailers using Klaviyo.

This integration means Klaviyo users can harness Salesfire’s technology to elevate their Klaviyo flows, without disrupting their existing email setup.

Keep reading to discover how AI Connect works and how it can help you get more from Klaviyo.

What is AI Connect?

AI Connect is Salesfire’s Klaviyo integration, developed to help you accelerate the revenue you generate from your Klaviyo flows.

Klaviyo delivers results, but it has limited visibility into your anonymous shoppers. A shopper may provide marketing consent during their initial visit, but after their session expires, Klaviyo can no longer identify them. Even if they abandon your site after this point, Klaviyo can’t connect this event back to their profile, and therefore, they won’t be enrolled in your retargeting flows.

AI Connect extends Klaviyo’s window of visibility. Through identity resolution technology and first-party data, we unite shopper data across sessions, devices and browsers, allowing us to identify more of your anonymous shoppers. Once identified, we can then track the activity of these shoppers, capturing additional abandonment events that Klaviyo can’t see.

AI Connect then feeds these events automatically into your Klaviyo account, triggering more browse and cart abandonment flows to recover even more revenue.

How it works with Klaviyo

AI Connect can boost the revenue you generate through your Klaviyo flows, all without changing them.

Here’s how it’s done.

1. Integrate us with ease

To integrate Salesfire, all you need to do is create an API key in Klaviyo, which you then sync within your Salesfire dashboard. Our data works with your existing infrastructure, so you don’t need to make any copy, design or code changes within Klaviyo.

2. We capture the events Klaviyo misses

Once Salesfire is integrated, AI Connect automatically begins identifying missed abandonment events on your site and sending them to Klaviyo.

3. We fuel your flows

To enrich your Klaviyo flows while keeping your original setup intact, simply duplicate your existing abandonment flows. AI Connect then feeds the additional abandonment events it captures into these flows, triggering them for even more shoppers.

4. You see the uplift

By expanding their reach, AI Connect helps your Klaviyo flows recover more revenue, so you can watch your profits grow.

The benefits of AI Connect

AI Connect has several advantages that make it the perfect solution to enhance your retargeting strategy. Let’s explore these.

Fuel your Klaviyo flows with more users

When Klaviyo misses an abandonment event, you miss the chance to potentially recover a sale from that shopper. AI Connect identifies more of the events that Klaviyo misses by recognising your returning visitors across devices and sessions.

These events are then used to trigger your Klaviyo flows for these shoppers. By driving more conversions from your existing visitors, AI Connect helps you maximise your revenue without increasing traffic acquisition costs.

Scalable growth

AI Connect scales with your business. Even as traffic to your site grows, we’ll continue feeding shopper identities into Klaviyo without the need for manual intervention.

Competitive advantage

With AI Connect, your retargeting flows will be elevated above your competitors who are using standard Klaviyo tracking.

Seamless integration

As AI Connect integrates with your Klaviyo account in under 3 minutes, you can power up your retargeting without spending time on a complicated setup process.

Achieving real results

Across industries, eCommerce brands are already fuelling their Klaviyo flows with AI Connect.

For footwear retailer, Moda in Pelle, AI Connect identified 3x as many browse and cart abandonment events in Klaviyo. This led to more shoppers being retargeted, increasing the revenue generated from Moda in Pelle’s Klaviyo flows by 281%.

Accelerate your Klaviyo flow revenue

Your Klaviyo flows are only as effective as the data powering them. 

Our Klaviyo integration, AI Connect, enriches this data by identifying more of your anonymous shoppers and recognising abandonment events that Klaviyo misses. Using this enriched data, AI Connect can then trigger your Klaviyo browse and cart abandonment flows for even more shoppers.

With AI Connect, you can drive even more revenue from your Klaviyo flows, without changing your current email setup.