Salesfire &
Moda in Pelle
Accelerate the revenue generated
through Klaviyo flows.
+281%
increase in revenue from browse and abandoned cart flows
+348%
increase in abandoned browse and cart events in Klaviyo
Introducing, Moda in Pelle
Moda in Pelle has been crafting high-quality footwear for 50 years. Worn by icons like Lady Gaga and featured in top fashion publications such as Grazia, Moda in Pelle is committed to high-quality and exceptional service.
Salesfire AI powering Klaviyo
Moda in Pelle currently runs browse and basket abandonment flows via Klaviyo. While these campaigns were achieving a steady performance, Moda in Pelle looked to accelerate the revenue generated from its email channel. To do this, they needed to identify more of their anonymous users.
The tracking used by Klaviyo had limited visibility in terms of identifying new and returning visitors, as well as those visiting across different devices. Salesfire AI integrated into Moda in Pelle’s Klaviyo account to identify these otherwise anonymous returning users and link them to existing profiles. Injecting the extra events that Salesfire tracks allowed Moda in Pelle to send more abandoned cart and browse abandonment emails from its Klaviyo account. Salesfire AI powering Klaviyo increased revenue from Moda in Pelle’s existing abandoned flows from 2.95% to 11.25%.
"Using Salesfire AI to power our Klaviyo email flows has made a staggering difference to their performance. Since the Salesfire AI integration went live, we’ve more than doubled the revenue attributed to our abandoned email flows. Salesfire AI has allowed us to identify more of our anonymous visitors with no disruption to our existing Klaviyo set-up. The uplift in revenue from abandoned flows makes the integration a no-brainer for us!"
Anil Patel, CEO at Moda in Pelle