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Welcome to Salesfire Trends

Providing eCommerce insights to help you make better decisions.

Real-time analysis of over 5,607,089,631 user journeys

Visitors

vs

2.3%

Compare visitor traffic in your industry or across the network to last month.

vs

-10.66%

Compare visitor traffic in your industry or across the network to the same month last year.

About this data

A visitor is a unique user who visits a website on a desktop or mobile device. Tracking this statistic will provide valuable performance insights regarding the popularity of your industry at any given moment. The Visitors data is derived from the Salesfire Trends Visitors Index. This is a normalised dataset which adjusts for fluctuations in sample size and removes any data anomalies to give a real representation of the overall industry change. The current period is measured up to the current day compared with the same period in the previous period.

Visitors MoM

Aug 2024 - Jul 2025
  • Expansion MoM
  • Contraction MoM
  • Current period MoM

About this data

The Visitors MoM graph measures the month-over-month change in visitors across the Salesfire network. This portrays the monthly change in visitor numbers eCommerce websites are typically seeing. You can use this graph to benchmark your own business performance against your industry or the eCommerce industry as a whole.

Visitors YoY

Aug 2024 - Jul 2025
  • Expansion YoY
  • Contraction YoY
  • Current period YoY

About this data

The Visitors YoY graph measures the yearly change in visitors, comparing each month versus the same month a year previous. This portrays the annual change in visitor numbers eCommerce websites are typically seeing. You can use this graph to benchmark your own business performance against your industry or the eCommerce industry as a whole.