Salesfire x Low Digital
Vorelli
Maximising value from every website visitor
+27%
increase in YoY
conversion rate
13%
email click-through rate
35%
conversion rate
from email
Introducing, Vorelli
Vorelli operates in the premium lighting and luxury chandelier market, providing high-quality, decorative and functional illuminations for the home. With an average order value exceeding £2,000, the brand attracts consumers seeking to invest in premium products.
The brand has built a successful online presence supported by Low Digital, a growth-oriented performance marketing agency specialising in paid media.
The challenge
Vorelli’s paid media performance was already strong. However, the brand’s high AOV meant even slight improvements to its conversion rate would have a significant impact on revenue.
With Low Digital, the brand began scaling its investment in Google Ads and Shopping. Through this, it became clear that further growth could be achieved by improving on-site engagement and conversion efficiency, in addition to increasing traffic.
However, Vorelli faced several key challenges. Firstly, the brand’s shoppers had high-consideration user journeys and expressed comparison behaviour across competitors. Secondly, as Vorelli used a paid strategy to attract shoppers, the brand wanted to maximise value from every paid visitor.
Low Digital identified conversion rate optimisation as the fastest way for Vorelli to drive revenue and increase profitability.
As part of this strategy, Low Digital introduced Salesfire as its specialist CRO and on-site personalisation partner, to support performance beyond media buying alone.
The solution
After being introduced by Low Digital, Salesfire assigned Vorelli a dedicated success manager to develop a custom strategy aligned with the brand’s goals.
To promote engagement from Vorelli’s shoppers throughout their extended consideration windows, Salesfire recommended the brand implement a data capture strategy. Using Salesfire’s AI-powered data capture technology, Vorelli displayed relevant, incentivised campaigns at optimal moments in the shopping journey, maximising marketing opt-ins. This made it possible for the brand to reach more of its shoppers via email once they had left the site.
The brand then set up a number of automated email flows with Salesfire that would automatically retarget shoppers at every lifecycle stage. These included Save My Basket, Price Drop, Post-Purchase Recommendations, and Re-engagement flows. These flows worked to maintain shopper engagement as they considered their purchases and helped re-engage recent buyers and disengaged shoppers.
Finally, after including Salesfire’s AI-powered recommendations in its post-purchase email flow, Vorelli chose to take it a step further. To help reduce the bounce rate of traffic from the brand’s pay-per-click ads, Vorelli opted to set up a Recommendations on-site messaging campaign with Salesfire. This meant that when visitors landed on the brand’s site from a PPC ad, they would be suggested relevant products to capture their attention and keep them on the site.
Results
As a result of working with Low Digital and Salesfire, Vorelli increased its overall eCommerce performance, achieving a:
- 103% increase in sales volume YoY through Shopify
- 27% increase in conversion rate YoY through Shopify
By leveraging Salesfire’s combined suite of solutions, Vorelli generated an uplift in data capture and experienced a:
- 13% email click-through rate
- 35% conversion rate from email
“The strategies and recommendations of Low Digital have been fundamental to our growth, and Salesfire is a great example of this. Using a combination of Salesfire’s automated emails, product recommendations and on-site messaging campaigns, we’ve improved our PPC ad performance and get more value from every visitor.”
Liam Cahill, CEO and Founder at Vorelli
“Vorelli is a perfect example of why paid media and CRO must work together. With the AOV of Vorelli being so high, even minor improvements in conversion rate create huge commercial upside. Since introducing Salesfire alongside our Google Ads strategy, we have seen a clear uplift in overall volume, engagement quality, conversion rate and revenue efficiency. This partnership has added incremental value beyond what media buying alone can achieve.”
Marc Walker, Founder at Low Digital