
Lifecycle Marketing 101: Converting Visitors into Loyal Customers
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Master proven methods of customer retention
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This session will cover:
The psychology of the customer lifecycle
Understanding the emotions that drive shopper behaviour.
Creating a lifecycle marketing strategy
Matching your marketing channels to each lifecycle stage.
What you'll learn:
Driving traffic to your eCommerce site is a crucial step in securing sales. However, it’s what you do with these visitors that really matters.
That’s where lifecycle marketing comes in. In our 30-minute webinar, you’ll discover:
What lifecycle marketing is and why it’s important for your brand
Email and SMS strategies to engage, nurture and reward shoppers
Quick, actionable tactics you can implement to boost customer retention

Frequently asked questions
Trusted by leading brands, Salesfire drives increased conversions for online retailers with our AI-powered customer journey optimisation solutions. Our technology identifies more of your shoppers than ever and uses their data to personalise the on-site experience and trigger email and SMS retargeting throughout the customer lifecycle.
Our expert-led online webinars deliver valuable insights, tips, and industry knowledge all in under 30 minutes.
This webinar is hosted by our Senior Email Strategist, Ethan Burnett, and Senior Data Analyst Sebastien Dunne. With extensive experience in email marketing and marketing automation, they’ve combined their knowledge to help you design and implement an effective lifecycle marketing strategy.
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