Salesfire at
Royal Ascot 2026
Tuesday 16th June 2026 | Ascot Racecourse
Join Salesfire for an unforgettable day of world-class racing, luxury hospitality, and meaningful connections at the most prestigious meeting in the British sporting calendar.
Set within the exclusive Silks Lawn hospitality area with access to the Queen Anne Enclosure, this carefully curated event brings together senior retailers and industry leaders for a day designed to strengthen partnerships, spark new opportunities, and celebrate success, all against the iconic backdrop of Royal Ascot.
Royal Ascot 2026 countdown
Salesfire’s hospitality experience includes
Silks Lawn | Queen Anne Enclosure
Relax in a private hospitality space
• Lunch included
• Informal seating for easy networking
• Private bar
• Dedicated amenities
• Shelter from sun or inclement weather
• Racecard for every guest
Immerse yourself in the heart of the action
• The coveted Parade Ring
• The Grandstand
• The Bandstand
• Unrivalled views of world-class racing
The day at a glance
After racing, continue the celebrations at Ascot’s legendary Bandstand After Party, a cherished tradition since the 1970s. Join the crowd for live military band performances and classic sing-along favourites including Land of Hope and Glory, My Way, and We’ll Meet Again.
An exceptional setting for networking
Royal Ascot is more than racing, it’s tradition, theatre and prestige. And the perfect environment to build lasting relationships.
Spend the day networking with fellow decision-makers, enjoying premium hospitality, and experiencing the full splendour of Ascot in style.
With 50 attendees, this intimate gathering ensures genuine connection and quality time with the people who matter most to your business.
Frequently asked questions
You will watch the race from a private space at Silks Lawn within the Queen Anne Enclosure - more information can be found at https://www.ascot.com/royal-ascot/silks-lawns
https://www.ascot.com/royal-ascot/queen-anne-enclosure
View the full enclosure map - https://media-cdn.incrowdsports.com/70948140-8992-461a-ab9f-41f223cc6c7a.pdf
Find out more information on getting to the venue here - www.ascot.com/plan-visit/travel-to-ascot
Royal Ascot has a specific dress code for the day, find out more here - https://www.ascot.com/royal-ascot/what-to-wear-queen-anne-enclosure
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