ON-DEMAND WEBINAR
Transform Your Data into Sales:
Navigating a Post-Cookie World
ON-DEMAND WEBINAR
Transform Your Data into Sales:
Navigating a Post-Cookie World
This session will cover:
Google’s decision to phase out third-party cookies and what this means for online retailers.
How third-party cookies have been used for targeting and personalisation and the challenges online businesses may face in their absence.
The pivotal role first-party data will have in future-proofing your retargeting strategy and actionable tips for collecting and leveraging first-party data.
Your speakers
Josh McGregor
Chief Marketing Officer
Kelly Aikin
Senior Product Marketing Manager
Featuring
Future-proof your retargeting strategy.
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What you'll learn:
Google Chrome will eliminate third-party cookies by late 2024, changing the way eCommerce retailers can retarget users to encourage future purchases.
In less than 30 minutes we’ll break down what you need to know about Google’s third-party cookie phase-out:
How it will affect you as an online retailer and your marketing strategies going forward.
How to address the challenges brought about by the absence of third-party tracking.
How to leverage your own first-party data collection to get ahead in the era of privacy-first marketing.