Products
Digital Assistant
Supporting the most influential areas of the customer journey, our campaigns inspire sales, increase AOV and prompt quicker conversions.
Search
Maximise on-site engagement and improve conversion rates with a fast and accurate AI-powered Search.
Overlays
Drive sales and reduce basket abandonment with targeted messaging based on customer behaviour.
Visually Similar Search
Inspire product interaction and purchases with hyper-personalised image search experiences powered by visual AI.
Recommendations
Expose users to more of your product catalogue with dynamic recommendations displayed at the most influential moments.
Trends
Pricing
Partners
Resources
Articles
Read the latest eCommerce insights, Salesfire product updates and company news.
Podcasts
Listen as industry friends join us to discuss all things digital marketing and eCommerce.
Success stories
Discover how we’ve helped our customers boost their conversion rates.
eBooks
Dive deeper into key eCommerce topics and strategies.
Webinars
Join us to develop your expertise in the latest CRO strategies and best practices.
Videos
Get the latest in conversion rate inspiration and tips on how to sell more.
Company
Careers
We’re always looking for talented people. See the roles we have available.
About us
Find out more about the people and story behind Salesfire.
Support
Need help? The Salesfire support team is here.
Book a demo

Help Centre

<

Home
Home
Installation & Setup
BigCommerce Custom How Salesfire analytics work alongside Google Analytics Tracking product purchases Tracking Custom User Identifier Tracking product views Creating a Salesfire Product Feed Creating your Google product feed Profile data integration Recommendations API Guide Search API Guide EKM Google Merchant Center Google Tag Manager Magento 1 Magento 2 Prestashop Shopify Tracking Visualsoft Wordpress or WooCommerce Store Troubleshooting Product Feeds
How Salesfire analytics work alongside Google Analytics
Typically takes 1 minute

The Salesfire (SF) dashboard shows three key sets of information in a different manner to what Google Analytics (GA) does:

Users (GA) vs Visitors (SF) 

Users on Google Analytics are calculated on unique user visits over a certain period of time. Visitors on Salesfire work in a similar fashion, but are narrowed down to unique visitors per hour. One user in Google Analytics who stays on the site for two hours would be classified as two Visitors in Salesfire.

Pageviews 

Although we do track page views in the same manner as Google Analytics, this information may not be identical to that shown in the GA dashboard. This is simply due to the nature of the Salesfire service. Some discrepancies which are out of our control are due to third party AdBlockers or Bot Filters which can interfere with our analytics service. 

Revenue 

The revenue shown in the Salesfire dashboard is roughly 14% lower than that of Google Analytics. This is quite simply due to the way we report sales - tax is not included in our revenue calculation.