Red Hot Sunglasses

29.9%


INCREASE IN CONVERSION RATE


Learn how Red Hot Sunglasses teamed up with Salesfire to increase their conversion rate by 29.9%


www.redhotsunglasses.co.uk

Established in 2010…

Established in 2010…

Red Hot Sunglasses is an exclusive online designer eyewear shop selling a wide selection of luxury, high fashion sunglasses and glasses. Red Hot Sunglasses approached the Salesfire team seeking to increase their conversion rates and to better communicate key promotions to their shoppers.

'We were struggling, our PPC campaigns were driving traffic to our site, but we fell short at converting those customers…'
Philly Blackett - Red Hot Sunglasses

The solution

The solution

The solution we offered to the team at Red Hot enabled the existing promotions displayed on the homepage of the website to be better communicated throughout the website. An exit intent triggered overlay in the checkout also worked to minimise abandoned orders (and lost sales to competitors) and increase the conversion rate of the website. As a secondary benefit, Red Hot were able to accelerate their online marketing in the knowledge that each website visitor was of a higher potential worth.

Why Salesfire?

Why Salesfire?

Red Hot Sunglasses chose Salesfire as their behavioural overlays partner, based on a proven track record in developing successful campaigns for fellow businesses on the PHG affiliate network. The team were also keen to take advantage of the Salesfire management platform, whereby campaigns could be monitored and maintained in real time, whilst also enjoying the support of a dedicated strategist and account manager.

'Salesfire worked amazingly from day one, I couldn’t believe it at first, now I recommend them to everyone who has an online store.'
Philly Blackett - Red Hot Sunglasses

The chosen conversion partner of over 300 major retailers

Red Hot Sunglasses increased their website’s conversion rate with Salesfire