Eternal Collection

51:1


RETURN ON INVESTMENT


Learn how Eternal Collection teamed up with Salesfire and saw a successful increase in overall conversion rate


www.eternalcollection.co.uk

Introducing, Eternal Collection

Introducing, Eternal Collection

Established in 2007, Eternal Collection has firmly entrenched itself as one of the UK’s premier retailers when it comes to costume jewellery and complementary accessories. Eternal Collection has helped to cultivate a fiercely loyal customer base and a forward thinking approach when mixing digital and traditional marketing strategy.

They were keen to see how Salesfire could play a role in helping to create bespoke journeys, from homepage to basket, for their customers. Salesfire worked closely with Eternal Collection to ensure implementation of a thoughtful strategy, whilst maintaining the onwards momentum of their existing marketing strategies - both digital and traditional.

Implementing Salesfire

Implementing Salesfire

Due to traditional marketing techniques like catalogue circulation playing a big part in the growth of Eternal Collection, we had to be very careful when implementing strategy to ensure strategies weren’t overlapping and obfuscating any current messaging. This also played a big part in informing EC’s decision against using promotion codes at the outset. By social proofing exit intent on the checkout, intelligently shepherding traffic through to catalogue sign up pages, increasing their average order values across the site and long-term optimisation of strategy across the board to maximise return on investment.

Enhancing current channels

Enhancing current channels

Eternal Collection didn't want to offer promotional codes without thinking it through clearly and having a solid business case for usage. By offering a 5% promotion code to new customers only, we’re ensuring that we’re only offering margin with the long term goal of turning it into repeat business, which resulted in Salesfire influencing 7% of all orders.

By implementing Behavioural Overlays, Salesfire are now reinjecting customers, resulting in an increase of online sales by 5%.

"By utilising Salesfire’s systems intelligently, we’ve been able to ensure that we’re maximising our ROI without interrupting our current setup, and we’re seeing great improvements in figures."
PAULINE BUTTRESS - ETERNAL COLLECTION

The chosen conversion partner of over 300 major retailers

Eternal Collection increased their website’s conversion rate with Salesfire