Blueberries

20%


INCREASE IN CONVERSION RATE


Learn how Blueberries teamed up with Salesfire to increase their conversion rate by 20%


www.blueberries-online.com

Blueberries evolved over 30 years...

Blueberries evolved over 30 years...

...bringing exclusive designer clothing, accessories and footwear brands to the people of Blackpool. For the last 10 years their website has catered for people all over the globe, including the UK, Europe, Northern America and many other International destinations. Blueberries are dedicated to delivering a unique customer shopping experience, both in store and online.

The solution

The solution

Blueberries implemented Salesfire technology to make the most of their website traffic and improve conversion rates through the site. Blueberries aim was to grow their revenue and enhance the customer journey on their site by using overlays to appear at different stages, with different triggers. We came up with an overlay strategy to keep visitors engaged and incentivise them in the direction of purchasing.

Implemented Strategy

Implemented Strategy

The overlays we implemented on the Blueberries website make use of our exit intent trigger by offering a discount as a customer is about to leave, as a way of getting a customer to complete their purchase and ultimately, increase overall conversions. Blueberries wanted to get the most out of the Salesfire system and promote all channels of their marketing strategy, so we also added a newsletter sign-up overlay to encourage people to enter their data and a social following overlay to increase their communication on other platforms. Blueberries saw results soon after adding our overlays to their site and have received a strong ROI from using Salesfire.

'Salesfire have given us an opportunity to convert customers who would have otherwise strayed from our website. We have increased our revenue and have seen a fantastic ROI for service we receive.'
Sarah McConville - Blueberries

The chosen conversion partner of over 300 major retailers

Blueberries increased their website’s conversion rate with Salesfire