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Articles

How to Use Social Proof to Drive Conversions in eCommerce

By Laura Taylor • Wednesday Jun 10th, 2020

Increase customer confidence and drive conversions with social proof.

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9 Ways to Increase Your eCommerce Conversion Rate

By Laura Taylor • Friday Jun 5th, 2020

Achieve sustainable, long-term growth with these conversion rate boosting tips.

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How AI is Revolutionising eCommerce

By Laura Taylor • Thursday May 28th, 2020

AI is empowering retailers to create dynamic customer experiences which drive customer loyalty and conversions.

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The Art of Increasing Average Order Value

By Laura Taylor • Thursday May 14th, 2020

Discover how to increase your average order value by making the most of your website traffic.

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How to Optimise Conversion Rates in the Home & Living Industry

By Laura Taylor • Tuesday Mar 24th, 2020

Harness the power of on-site personalisation with industry specific tips and tricks.

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4 Revenue-Killing Mistakes eCommerce Retailers Make

By Laura Taylor • Wednesday Feb 12th, 2020

Discover four revenue-killing mistakes that can make the difference between eCommerce success and failure.

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Why Shoppers Abandon Their Online Carts

By Brianna Riley • Monday Jan 6th, 2020

Discover why 7/10 shoppers who place a product in their cart choose to leave the site without completing the transaction.

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4 Ways to Create Urgency and Increase eCommerce Conversions

By Emma Foster • Wednesday Nov 20th, 2019

Exploring the fear of loss concept and the idea of urgency in eCommerce, customer behaviour and how to create a smooth journey all the way through to checkout success.

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Black Friday 2019: 5 quick fixes for your conversion rate

By Josh McGregor • Friday Nov 1st, 2019

Forget what you think you know. Things start to get a bit more tricky when we start to look at time-restricted promotions like Black Friday and Cyber Monday.

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4 Things to Consider When Optimising eCommerce Site Search

By Josh McGregor • Monday Aug 5th, 2019

84% of companies don't optimise on-site search, even though 30% of visitors utilise the search bar. We look at 4 ways to get the edge on your competitors.

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4 Reasons Why Personalisation is Key to eCommerce

By Emma Foster • Thursday May 2nd, 2019

Personalisation has been a trend in eCommerce for years now and we’re looking at four ways it can increase conversion rates on your site.

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Online Retail Trends for 2019

By Emma Foster • Monday Jan 21st, 2019

With 2019 in full swing, we're here to offer some insight into what to expect in eCommerce for the year ahead.

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Salesfire's Tips for a Seamless New Year

By Emma Foster • Wednesday Dec 12th, 2018

In an ideal world, Christmas would mark the end of the crazy shopping season, with retailers being able to prepare for Q1 in peace.

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‘Tis the Season for Christmas Shopping

By Emma Foster • Wednesday Dec 5th, 2018

Consumer behaviour at Christmas has changed significantly in the last few years, with Black Friday becoming a shopping phenomenon and more people choosing to do their Christmas shopping online.

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Christmas is for Conversion Rate Optimisation

By Emma Foster • Wednesday Nov 28th, 2018

With the Christmas season well underway, a good eCommerce strategy is key to enhancing online sales.

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